Chum Churum is a brand of soju, which is a type of clear alcohol that is widely consumed in Korea. Soju itself is made through the distillation of rice and other cereal grains. It is known for its smooth and clean taste, making it a popular choice among drinkers.
What sets Chum Churum apart from other soju brands is the addition of water. This added water helps to dilute the alcohol content, making it easier to drink and more approachable for those who may find the traditional soju too strong. This is particularly appealing to younger drinkers or those who are new to soju.
When served fresh, Chum Churum offers a unique flavor profile. It has a lacteous note, which means it has a milky or creamy quality. This adds a subtle richness to the overall taste. Additionally, Chum Churum has hints of anise, which brings a slight licorice-like flavor to the spirit. These flavor notes combine to create a distinctive and enjoyable drinking experience.
As a sommelier and brewer, I have had the opportunity to taste and experience various types of soju, including Chum Churum. I find that Chum Churum's added water truly sets it apart from other soju brands. The dilution of the alcohol content makes it much smoother on the palate, making it easier to sip and enjoy.
It's worth noting that soju itself is a versatile spirit that can be enjoyed in a variety of ways. It can be sipped neat, on the rocks, or used as a base for cocktails. Chum Churum's flavor profile lends itself well to mixing in cocktails, as its smoothness and unique lacteous and anise notes can add complexity and depth to the drink.
Chum Churum is a brand of soju that stands out due to its added water, which makes it easier to drink and more approachable for those who may find traditional soju too strong. When served fresh, it offers a unique combination of lacteous and anise notes, creating a distinct flavor profile. Whether enjoyed neat, on the rocks, or in cocktails, Chum Churum provides a smooth and enjoyable drinking experience.