As an expert sommelier and brewer, I can confidently say that draft beer is generally cheaper than canned beer. This price difference can be attributed to a few factors, including the cost per ounce and the perceived value of draft beer.
Firstly, let's consider the cost per ounce. Draft beer is typically cheaper to produce and distribute compared to canned beer. Breweries can save on packaging costs and transportation expenses when they sell their beer in kegs rather than cans. This cost savings is often passed on to the consumer, making draft beer more affordable.
In my personal experience, I have noticed that the price of a draft beer at a bar or restaurant is often lower than the price of a canned beer. This could be due to the fact that establishments can purchase kegs of beer in bulk, leading to a lower cost per unit. Additionally, bars and restaurants may be able to negotiate better deals with breweries for draft beer, allowing them to offer lower prices to customers.
Another factor that contributes to the perception of draft beer being cheaper is the higher price point it can command. Many people associate draft beer with a higher quality and a more enjoyable drinking experience. As a result, they may be willing to pay a slightly higher price for a draft beer compared to a canned beer. This higher price point can help offset the lower production and distribution costs of draft beer.
It's worth noting that the pour cost, which refers to the cost of the beer to the establishment, is typically lower for draft beer compared to canned beer. On average, a draft beer's pour cost is around 20%, while a canned beer's pour cost is around 25%. This further supports the notion that draft beer is cheaper for establishments to serve.
Draft beer is generally cheaper than canned beer due to a combination of factors such as lower production and distribution costs, bulk purchasing advantages for establishments, and the ability to command a higher price point. However, it's important to remember that there can be variations in pricing depending on the specific beer, location, and establishment.