To answer the question, we need to understand what constitutes “real” tequila. Authentic tequila is made from the blue agave plant, specifically the Weber blue agave variety. This plant is native to Mexico and is known for its distinctive flavor and quality.
Now, let's talk about Jose Cuervo. While it is a well-known and popular tequila brand, it is important to note that it is not classified as a 100% agave tequila. Instead, it is categorized as a “mixto” tequila, which means it is made from a combination of agave and other sugars.
One of the main reasons why Jose Cuervo is not considered a real tequila is because it uses a diffuser in its production process. A diffuser is a machine that extracts sugars from the agave plant by using high-pressure water and chemicals. This method is seen as a quick and efficient way to produce tequila, but it also compromises the quality and authenticity of the final product.
The use of a diffuser in tequila production has sparked controversy in the industry, with many arguing that it dilutes the true essence of tequila. Traditional tequila production involves slow-cooking the agave in brick ovens or steam chambers, which allows the sugars to caramelize and develop rich flavors. By using a diffuser, the process is expedited, resulting in a tequila that lacks the depth and complexity found in traditionally made tequilas.
Furthermore, the fact that Jose Cuervo is a mixto tequila means that it contains a percentage of non-agave sugars. While the exact ratio may vary, mixtos are required by law to have at least 51% agave sugars, with the remaining portion coming from other sources such as cane sugar. This further dilutes the agave flavors and can result in a less pure and authentic tequila experience.
As an expert sommelier and brewer, I have had the opportunity to taste a wide range of tequilas, including both 100% agave and mixto varieties. In my experience, there is a noticeable difference in quality and flavor between the two. 100% agave tequilas tend to have a smoother and more complex taste profile, with distinct agave notes shining through. Mixtos, on the other hand, often have a harsher and less nuanced flavor, with the agave flavors being overshadowed by the presence of other sugars.
While Jose Cuervo may be a well-established and popular brand, it falls short of being considered a real tequila due to its use of a diffuser in the production process and its classification as a mixto tequila. If you are seeking a true and authentic tequila experience, I would recommend exploring other brands that specialize in 100% agave tequilas.