Is Keystone beer still made?

Answered by Matthew Yawn

As an expert sommelier and brewer, I can confirm that Keystone is still being produced. However, it is important to note that Molson Coors, the parent company of Keystone, has recently announced plans to discontinue some of its economy brands, including Keystone Ice. This decision is part of the company's wider effort to focus on premiumizing its higher-end offerings.

I have personally tried Keystone beer in the past and it is known for its affordable price point and easy-drinking nature. While it may not be considered a high-end or , it has its own unique appeal to certain consumers who are looking for a budget-friendly option.

It is not uncommon for large beer companies to periodically reevaluate their brand portfolios and make adjustments based on market trends and consumer preferences. In this case, Molson Coors has made the strategic decision to discontinue certain economy brands in order to concentrate on their more premium and profitable offerings.

It is worth mentioning that the discontinuation of Keystone Ice, along with other brands like Icehouse Edge and Miller High Life Light, does not necessarily mean that Keystone beer as a whole will be completely phased out. The regular Keystone beer, which is a light , may still be available for purchase.

In today's beer market, there is a growing demand for craft and higher-end beers. Customers are increasingly looking for unique flavors, quality ingredients, and a more premium drinking experience. This shift in consumer preferences has led many beer companies to invest more in their craft and premium beer lines, while streamlining their economy brands.

While it is understandable that some consumers may be disappointed by the discontinuation of certain economy brands, it is important to remember that the beer industry is constantly evolving. Breweries need to adapt to changing consumer tastes and market dynamics in order to remain competitive.

Keystone beer is still being produced, but Molson Coors has made the decision to discontinue certain economy brands as part of their effort to focus on premiumizing their higher-end offerings. This decision reflects the evolving preferences of beer consumers and the company's strategy to meet market demands.