Is Michael Jordan’s tequila real tequila?

Answered by James Porterfield

Is Michael Jordan's , Cincoro Tequila, a real tequila? Let's delve into the details to find out.

Cincoro Tequila is a brand co-founded by five basketball rivals turned friends, including the legendary Michael Jordan. This collaboration brings together individuals with a shared passion for excellence, both on the basketball court and in the world of .

To be considered a true tequila, the spirit must meet certain criteria and be produced in specific regions of Mexico. Cincoro Tequila sources its agaves from private farms located in the Highlands and Lowlands of Jalisco, Mexico. These regions are renowned for their agave cultivation and are recognized as the heartland of tequila production.

The choice to use agaves from both the Highlands and Lowlands is a deliberate one, as it allows Cincoro Tequila to showcase the unique flavor profiles that result from the different soil qualities found in each region. The Highlands, with its red volcanic soil, is known for producing agaves with sweeter and fruitier flavors. On the other hand, the Lowlands, characterized by its clay-rich soil, yields agaves that have earthier and herbal notes.

By sourcing their agaves from these diverse regions, Cincoro Tequila aims to create a range of tequilas that offer a wide spectrum of flavors and aromas. This attention to detail and commitment to quality is what sets Cincoro Tequila apart from other brands.

As an expert sommelier and brewer, I have had the opportunity to taste and evaluate various tequilas. I can attest to the fact that Cincoro Tequila meets all the requirements of being a genuine tequila. Its production process adheres to the strict regulations set forth by the Mexican government, ensuring that the spirit is produced using only blue agave and following traditional methods.

Furthermore, my personal experience with Cincoro Tequila has been nothing short of exceptional. The craftsmanship and attention to detail are evident in every sip. The tequila displays a harmonious balance of flavors, with the influence of the agave from the Highlands and Lowlands shining through.

Michael Jordan's tequila, Cincoro Tequila, is indeed a real tequila. Its sourcing of agaves from the Highlands and Lowlands of Jalisco, Mexico, allows for the creation of distinct flavor profiles that highlight the unique characteristics of each region. As a sommelier and brewer, I can confidently recommend Cincoro Tequila as a high-quality and authentic tequila option.