Is Montepulciano touristy?

Answered by Jesse Garza

Is Montepulciano Touristy?

As an expert sommelier and brewer, I have had the opportunity to visit Montepulciano multiple times and experience its charm firsthand. Montepulciano, a small town located in the picturesque region of Tuscany, Italy, is undeniably a popular tourist destination. However, its level of touristy-ness varies depending on the time of day and the season.

During the peak tourism season, which typically falls between late spring and early autumn, Montepulciano can indeed be quite touristy. From around 11am to 3pm, the town becomes bustling with visitors from all over the world. The narrow streets are filled with people, and the main attractions such as the Piazza Grande and the Duomo di Montepulciano are likely to be crowded.

During these hours, the town exudes a vibrant energy as tourists explore the historical sites, indulge in tastings, and browse the local shops. The wine cellars and tasting rooms are often bustling with activity, and it can be a challenge to find a quiet spot to savor the local delicacies.

However, as the day progresses and the day-trippers start to leave, Montepulciano undergoes a transformation. After late afternoon, the town takes on a more serene and peaceful atmosphere. The streets that were once crowded become quieter, allowing visitors to appreciate the town's beauty at a more leisurely pace.

One of my favorite moments in Montepulciano is when the sun starts to set, casting a warm golden glow over the historic buildings and vineyards. The town's charm truly shines through during this time, as the narrow cobblestone streets become illuminated by soft streetlights, creating a romantic ambiance.

The evenings in Montepulciano offer a unique opportunity to experience the town's local culture and traditions. As the day-trippers depart, the locals come out to enjoy the town's offerings. You can find quaint trattorias and enotecas where you can savor delicious Tuscan cuisine paired with the region's renowned wines, including the famous Vino Nobile di Montepulciano.

During my visits, I have had the pleasure of engaging in conversations with locals, sharing stories and experiences over a glass of wine. These interactions have given me a deeper understanding of the town's heritage and its connection to winemaking.

Montepulciano can be considered touristy, particularly during the peak hours of 11am to 3pm in the high tourism season. However, the town's charm and peacefulness can be experienced outside of these hours, especially in the late afternoon and evening when the day-trippers have left. It is during these moments that Montepulciano truly reveals its true character and offers visitors a more intimate and authentic experience.