Schlitz Beer: A Brief History

Schlitz is a brand that has been around for over a century. It was first introduced by the Joseph Schlitz Company in Milwaukee, Wisconsin in 1858. The brand quickly gained popularity and became one of the largest beer producers in the United States.

However, in the 1970s, the company made changes to its brewing process that ultimately led to its downfall. The beer's taste was altered, and consumers began to turn away from the brand. Schlitz Brewing Co. eventually closed its Milwaukee brewery in 1981 and was later sold to the Stroh Brewery Company.

Today, the brand is owned by the Pabst Brewing Company and is still bing produced. The company has even brought back the original 1960s formula of Schlitz beer, which is now available in bottles in select markets.

Schlitz beer is known for its distinctive taste and golden color. It is brewed with a combination of pale and caramel malts, which give it a slightly sweet taste. The beer also has a slight bitterness to it, which comes from the used in the brewing process.

In addition to the classic Schlitz beer, the brand also produces several liquors, including Schlitz Red Bull, Schlitz Bull Ice, Schlitz High Gravity, and Schlitz Malt Liquor. These beers have a higher content than traditional beers and are often consumed by those looking for a stronger drink.

Schlitz beer has a rich history and continues to be a popular brand among beer drinkers. Its return to the original 1960s formula shows that the company is committed to preserving the brand's heritage and satisfying its customers' tastes. If you're looking for a classic beer with a unique taste, Schlitz is definitely worth trying.

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Is Schlitz Beer Still Made?

Schlitz beer is still being produced by the Pabst Brewing Company. Although the company has its headquarters in Los Angeles, it continues to produce Schlitz beer, Old Milwaukee, and four Schlitz malt liquors – Schlitz Red Bull, Schlitz Bull Ice, Schlitz High Gravity, and Schlitz Malt Liquor. Despite the changes over the years, Schlitz beer remains a popular choice for many beer enthusiasts. So, if you're a fan of Schlitz beer or just curious to try it out, you can rest assured that it's still available for purchase.

What Year Did They Quit Making Schlitz Beer?

Schlitz Brewing Co. stopped making Schlitz beer in 1982. This was due to various factors, including changes in the company's brewing process in the 1970s, which resulted in a decline in the quality of the beer. The company's decision to move away from its original formula, which had made it so popular in the 1960s, led to a decrease in sales and ultimately contributed to its demise.

Is Schlitz Coming Back?

Schlitz beer is coming back. The brand has been revived under the ownership of Pabst Brewing Company, which has a contract with MillerCoors to brew Schlitz beer until 2020. However, Pabst plans to have most of its beer, including Schlitz, made by City Brewing Company by the end of 2024. So, fans of Schlitz beer can look forward to enjoying their favorite brew once again.

What Happened To Schlitz Beer Company?

Schlitz was a Milwaukee-based beer company that closed its brewery in 1981 and eventually redeveloped into an office park, now known as Schlitz Park. The company was purchased by the Stroh Brewery Company in 1982 and later sold to the Pabst Brewing Company in 1999. Today, Pabst Brewing Company produces the Schlitz brand.


Schlitz beer has a rich history that dates back to the mid-19th century. While the brand has undergone numerous changes throughout the years, it remains a popular choice among beer enthusiasts today. Pabst Brewing Company, the current owner of the Schlitz brand, continues to produce several variations of the beer, including malt liquors and the classic 1960s formula. Although the original Milwaukee brewery has since closed, the company has entered into contracts with oher breweries to continue production. As the brewing industry continues to evolve, it will be interesting to see how the Schlitz brand adapts and continues to thrive in the years to come.

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Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.