As an expert sommelier and brewer, I am thrilled to share the exciting news that AB InBev will be making a grand return to the Super Bowl in 2023 with its iconic brands Budweiser, Bud Light, Michelob Ultra, and Busch Light. The Super Bowl is one of the most-watched events in the United States, and it provides a fantastic platform for brands to showcase their products to a massive audience.
With four advertising spots secured, AB InBev is set to dominate the commercial breaks during the Super Bowl. These spots will amount to a total of three and a half minutes of national airtime, allowing the beer behemoth to make a significant impact and engage viewers with their diverse portfolio of brands.
Let's dive into the details of each brand's participation in this highly anticipated event:
1. Budweiser: Budweiser is an American classic and has been a staple at Super Bowl commercials for years. Known for its signature Clydesdales and memorable ads, Budweiser is sure to captivate audiences once again. Their spot will likely showcase the brand's rich history, quality ingredients, and commitment to brewing excellence. As a brewer, I appreciate Budweiser's consistent dedication to crafting a crisp and refreshing beer that holds a special place in American culture.
2. Bud Light: Bud Light, the lighter and more approachable sibling of Budweiser, is also set to make a splash during the Super Bowl. This popular beer brand is known for its humorous and light-hearted commercials that often feature catchy slogans or memorable characters. I anticipate that Bud Light will continue to leverage its comedic approach to resonate with viewers, making them laugh while enjoying a cold beer with friends.
3. Michelob Ultra: Michelob Ultra, a brand that caters to health-conscious individuals, has gained immense popularity in recent years. With its low-calorie and low-carb offerings, Michelob Ultra has positioned itself as a go-to choice for those seeking a healthier lifestyle without compromising on taste. I expect their Super Bowl ad to focus on the brand's commitment to wellness, showcasing active individuals enjoying the beer after a workout or outdoor activity. As a sommelier, I appreciate the balance and quality that Michelob Ultra brings to the table.
4. Busch Light: Busch Light, a regional favorite, is also joining the Super Bowl advertising lineup. This light lager has a loyal following, particularly among beer enthusiasts who appreciate its crisp and smooth taste. Busch Light's spot will likely highlight its connection to nature and outdoor adventures, resonating with those who enjoy a cold beer while camping, fishing, or tailgating. As a brewer, I admire the brand's ability to capture the essence of the great outdoors in their marketing efforts.
AB InBev's presence at the Super Bowl 2023 is set to be a memorable one, with its Budweiser, Bud Light, Michelob Ultra, and Busch Light brands taking center stage. With a combined three and a half minutes of national airtime, these brands will have ample opportunities to showcase their unique attributes and connect with viewers on a grand scale. As a sommelier and brewer, I look forward to seeing how each brand tells its story and engages with the audience during this highly anticipated event.