What beer is in a blue bottle?

Answered by Paul Bowser

The that is commonly found in a blue bottle is none other than 1664 Blanc. This beer has gained immense popularity since its international launch by Carlsberg in 2016. As an expert sommelier and brewer, I have witnessed firsthand the success and appeal of this beer. But what makes 1664 Blanc so special? And why does its blue bottle play such a significant role in its success? Let's delve deeper into these aspects.

First and foremost, the taste of 1664 Blanc is a key factor in its success. This beer is a refreshing witbier, characterized by its light and citrusy flavor profile. The use of wheat , coriander, and hints of citrus peel give it a unique and refreshing taste that appeals to a wide range of beer enthusiasts. It is a perfect choice for those seeking a light and flavorful beer, especially during the hot summer months or as a refreshing drink after a long day.

Additionally, the blue bottle itself plays a crucial role in the beer's success. The blue color of the bottle not only catches the eye but also conveys a sense of uniqueness and sophistication. In a sea of brown and green beer bottles, the blue bottle stands out, making it instantly recognizable on the shelves. This distinctive packaging helps 1664 Blanc to create a strong brand presence and allure consumers who are looking for something different and memorable.

Furthermore, the blue bottle also serves a practical purpose. It helps to protect the beer from harmful UV rays that can skunk or degrade the flavor of the beer. The blue glass filters out a significant amount of UV light, ensuring that the beer inside remains fresh and flavorful for a longer period. This is particularly important for a light and delicate beer like 1664 Blanc, as any degradation in flavor can significantly impact the overall drinking experience.

In my personal experience, I have found that the blue bottle of 1664 Blanc adds to the overall enjoyment of the beer. When pouring it into a glass, the vibrant blue color of the bottle is visually appealing and creates a sense of anticipation. It adds an element of excitement and uniqueness to the experience, making it feel more special than simply drinking from a regular bottle.

The success of 1664 Blanc can be attributed to both its exceptional taste and its iconic blue bottle. The refreshing and flavorful nature of the beer, combined with the distinctive packaging, have made it a favorite among beer enthusiasts worldwide. As a sommelier and brewer, I can confidently say that 1664 Blanc is more than just a beer – it is a unique and memorable drinking experience.