What does Luna Rossa mean?

Answered by Bill Hernandez

Luna Rossa, the Italian phrase meaning “Red Moon,” serves as the inspiration behind our relentless pursuit to craft exceptional wines using the finest vineyards in New Mexico. The name Luna Rossa evokes a sense of mystery, intrigue, and beauty, just like the moon itself. It is a name that captures the essence of our winemaking philosophy and the passion we have for creating remarkable wines.

The concept of Luna Rossa, the Red Moon, symbolizes the vibrant and bold nature of our wines. Like the moon illuminating the night sky with its striking red hue during a lunar eclipse, our wines stand out with their rich flavors and intense character. The name Luna Rossa also pays homage to the captivating allure of the moon, which has inspired countless artists, poets, and dreamers throughout history. It represents our desire to create wines that evoke emotions and transport individuals to a world of sensory delight.

When I think of Luna Rossa, I am reminded of a memorable experience I had while visiting a vineyard during a harvest season. The vineyard was bathed in the soft glow of the setting sun, casting a reddish hue on the grapevines. The sight of the sun-kissed grapes, with their deep red color, reminded me of the beauty and power of nature. It was a moment of sheer awe and appreciation for the natural elements that shape the flavors and characteristics of the wines we create.

The name Luna Rossa also holds personal significance for me. As a sommelier and brewer, I have dedicated years to studying and understanding the art of winemaking. The moon has always been a source of fascination for me, and its influence on viticulture and winemaking cannot be underestimated. The lunar cycle plays a crucial role in determining the optimal time for planting, pruning, and harvesting grapevines. It is a reminder that winemaking is an intricate dance between nature and human intervention, with the moon serving as a silent conductor.

At Luna Rossa, we strive to honor the legacy of winemaking while also embracing innovation and experimentation. Our vineyards are meticulously selected to ensure the highest quality grapes, which are then transformed into wines that embody the essence of New Mexico's terroir. We believe that great wines are born from a harmonious blend of tradition, craftsmanship, and a deep respect for the land.

Luna Rossa, meaning “Red Moon,” encapsulates the spirit and vision behind our winemaking endeavors. It symbolizes the passion, creativity, and commitment we bring to every bottle of we produce. Just as the moon captivates with its beauty and mystique, Luna Rossa wines aim to captivate the senses and leave a lasting impression.