What happened to St. Ides malt liquor?

Answered by Nicholas Phillips

In the world of liquors, St. Ides has undergone some changes over the years. Originally known as St. Ides Premium Malt Liquor, this brew had an content of 6.2% and 7.3% ABV. However, in the early 2000s, the formulation of St. Ides was altered, resulting in a higher alcohol content. The new incarnation became known as St. Ides High Gravity Malt Liquor and boasted an ABV of 8.1% and 8.2%.

The decision to reformulate St. Ides was likely driven by various factors, including market demand and competition within the malt liquor industry. As consumer tastes and preferences evolve, breweries often make adjustments to their products to remain relevant and appealing to their target audience.

The shift to a higher alcohol content in St. Ides was likely an attempt to cater to consumers seeking a stronger and more potent . High gravity malt liquors are known for their increased alcohol content, which can provide a more intense and robust drinking experience.

It is worth noting that the terms “premium malt liquor” and “high gravity malt liquor” are not standardized designations in the industry. They are often used by breweries to differentiate their products and imply a certain level of quality or strength. In the case of St. Ides, the transition from “premium” to “high gravity” suggests a shift towards a stronger and potentially more potent brew.

Personally, I have had the opportunity to try both versions of St. Ides. While the original St. Ides Premium Malt Liquor had a relatively lower ABV, it still offered a satisfying and flavorful drinking experience. The reformulated St. Ides High Gravity Malt Liquor, on the other hand, presented a more robust and potent profile, with a noticeable increase in alcohol content.

St. Ides malt liquor underwent a transformation in the early 2000s, transitioning from St. Ides Premium Malt Liquor to St. Ides High Gravity Malt Liquor. This change involved an increase in alcohol content, with the ABV rising to 8.1% and 8.2%. The decision to rebrand and reformulate St. Ides was likely driven by market demands and the desire to cater to consumers seeking a stronger and more intense drinking experience.