What is in Mountain Dew that makes it illegal?

Answered by Christopher Steppe

As an expert sommelier and brewer, I must clarify that Mountain Dew is not illegal. However, it does contain an ingredient called brominated vegetable oil (BVO), which has been banned in foods throughout Europe and in Japan. BVO is a patented flame retardant that is commonly used in plastics. Its purpose in Mountain Dew is to help emulsify the citrus flavors and prevent them from separating from the rest of the ingredients.

Now, let's delve into the details of what exactly BVO is and why it has been banned in certain countries. Brominated vegetable oil is derived from soybean or corn oil and chemically altered to contain bromine atoms. Bromine is a halogen element that can act as a flame retardant, slowing down the spread of fire. In the case of BVO, it helps prevent the citrus oils in Mountain Dew from rising to the surface and forming a layer of separation.

The reason BVO has been banned in some countries is due to concerns about its potential health effects. Research has shown that excessive consumption of BVO may lead to accumulation of bromine in the body, which can have adverse effects on the thyroid gland and hormone balance. Animal studies have also suggested potential reproductive and developmental issues associated with BVO consumption. These findings have prompted regulatory bodies in Europe and Japan to prohibit the use of BVO in food and beverages.

It's important to note that the levels of BVO in Mountain Dew and other beverages are regulated by the Food and Drug Administration (FDA) in the United States. The FDA has deemed BVO as generally recognized as safe (GRAS) for use in limited quantities, as long as it meets certain specifications and does not exceed a certain concentration. However, the decision to ban BVO in other countries reflects their stricter regulatory standards and concerns about its long-term effects.

While the presence of BVO in Mountain Dew may raise concerns for some individuals, it's worth noting that its inclusion in the is not unique. BVO is also found in other citrus-flavored sodas and sports drinks. It serves a similar purpose in these beverages, helping to maintain a consistent flavor profile and prevent separation of ingredients.

In recent years, there has been growing consumer demand for more natural and additive-free products. This has led some beverage manufacturers to remove BVO from their formulations and explore alternative ingredients or methods for achieving emulsification. It's ultimately up to consumers to decide what they feel comfortable consuming and to make informed choices about the products they purchase.

As an expert in the field, I always encourage individuals to be mindful of their beverage choices and to read ingredient labels carefully. It's important to stay informed about the potential risks and benefits associated with the ingredients used in our food and beverages. If you have concerns about BVO or any other additives, it's always a good idea to consult with a healthcare professional or nutritionist who can provide personalized advice based on your specific needs and health goals.

While Mountain Dew contains brominated vegetable oil (BVO), which is banned in some countries due to potential health concerns, it is not illegal. The inclusion of BVO in Mountain Dew and other citrus-flavored sodas helps to maintain a consistent flavor profile and prevent separation of ingredients. As consumers, it's important to be aware of the ingredients in the products we consume and make informed choices based on our individual preferences and health considerations.