Julmust is a traditional Swedish soft drink that holds a special place in the hearts of Swedes during the Christmas season. The name itself is a combination of two words – “Jul” meaning Christmas in Swedish, and “must” which refers to freshly pressed fruit juice that has not yet undergone fermentation.
The origins of julmust can be traced back to the early 20th century, when it was first introduced as an alcohol-free alternative to the popular German Christmas drink, glögg. The creation of julmust is often credited to a Swedish chemist named Harry Roberts, who developed the recipe in 1910. His intention was to offer a non-alcoholic beverage that could be enjoyed by everyone, including children and those who did not consume alcohol.
What sets julmust apart from other soft drinks is its unique flavor profile. It has a rich, malty taste with hints of spices such as cinnamon, cloves, and ginger. The sweetness of the drink is well-balanced, not overly sugary but still providing a pleasant indulgence. The combination of these flavors creates a comforting and nostalgic experience, evoking the warmth and cheer of the holiday season.
One of the defining characteristics of julmust is its seasonal availability. It is predominantly consumed during the Christmas period, starting from the beginning of December and continuing through the holiday season. The drink is not widely available outside of Sweden, making it a cherished symbol of Swedish Christmas traditions.
In Sweden, the arrival of julmust in stores is eagerly anticipated by many. It is not uncommon to see people stocking up on bottles of julmust to ensure they have an ample supply throughout the festive season. The popularity of the drink is such that it has even surpassed the sales of popular international brands like Coca-Cola during the Christmas period.
Julmust is not only enjoyed on its own but also plays a significant role in Swedish cuisine during Christmas. It is often used as an ingredient in various recipes, such as glazes for hams or sauces for meatballs. The versatility of julmust allows it to be incorporated into both savory and sweet dishes, adding a distinct holiday flavor to traditional Swedish fare.
As a sommelier and brewer, I have had the opportunity to taste and appreciate a wide range of beverages. When it comes to julmust, I am always struck by the unique combination of flavors it offers. The malty undertones, coupled with the subtle spiciness, create a drink that is both comforting and festive. The fact that it is only available during the Christmas season adds to its allure and makes it even more special.
Julmust is a beloved Swedish soft drink that has become synonymous with Christmas in Sweden. Its rich and malty flavor, combined with hints of spices, make it a truly unique and cherished beverage. Whether enjoyed on its own or used as an ingredient in festive recipes, julmust brings a touch of warmth and tradition to the holiday season in Sweden.