The suggested retail price, or MSRP, on W.L. Weller Special Reserve is $23.99. However, it can be quite challenging to find this bourbon at that price due to its limited production and the high demand for Buffalo Trace products in general. As a sommelier and brewer, I have encountered this issue myself and understand the frustration that comes with trying to source a bottle of W.L. Weller Special Reserve at its recommended price.
Limited production is one of the main factors contributing to the difficulty in finding W.L. Weller Special Reserve. Buffalo Trace produces this bourbon in smaller quantities compared to some of their other products. This scarcity creates a sense of exclusivity and drives up the demand among whiskey enthusiasts and collectors.
In addition to limited production, retail markups further complicate the search for W.L. Weller Special Reserve at its suggested price. Retailers often take advantage of the high demand for this bourbon by increasing the price significantly. It is not uncommon to see bottles of W.L. Weller Special Reserve priced well above the MSRP, sometimes even reaching double or triple the suggested retail price. This can be discouraging for those who are seeking to purchase this bourbon at a reasonable cost.
Personally, I have searched for W.L. Weller Special Reserve at various liquor stores and online retailers, only to be met with inflated prices. It can be disheartening to see a bottle that should cost around $24 being sold for $50 or more. However, I have also been fortunate enough to stumble upon a few stores that still offer this bourbon at or near its MSRP. It's like finding a hidden gem in a sea of overpriced bottles.
To summarize, the MSRP on W.L. Weller Special Reserve is $23.99. However, due to limited production and retail markups, it can be challenging to find this bourbon at its suggested price. Persistence and a bit of luck are often required to secure a bottle at a reasonable cost.