What is the cost of Blue Label?

Answered by Matthew Yawn

As an expert sommelier and brewer, I can attest to the exceptional quality of Johnnie Walker Blue Label. This whisky is renowned for its prestige and is considered the pinnacle of the Johnnie Walker core range. The cost of Blue Label can vary depending on various factors such as location, taxes, and market demand. It is important to note that Blue Label is a premium whisky made up of the finest old-aged and grain whiskies carefully selected from Diageo's extensive portfolio.

The craftsmanship and attention to detail that goes into creating Blue Label contribute to its higher price point compared to other whiskies in the Johnnie Walker range. The casks used for this blend are sourced from esteemed distilleries such as Cardhu, Clynelish, Benrinnes, and more. These casks are hand-selected to ensure that only the highest quality whiskies are chosen for the blend.

The price of Blue Label can also be influenced by the age and rarity of the whiskies used in the blend. Older whiskies tend to be more expensive due to the extended maturation period and the evaporation losses, also known as the “angel's share,” which reduces the quantity of whisky available.

Furthermore, the packaging of Blue Label is also a factor that contributes to its cost. The iconic square-shaped bottle, adorned with a blue label and a silver neckband, is an elegant and luxurious presentation. The craftsmanship and design of the bottle reflect the premium nature of the whisky inside.

It is important to keep in mind that the cost of Blue Label may vary depending on the region or country in which it is purchased. Taxes, import duties, and distribution costs can significantly impact the final price. Additionally, the demand and exclusivity of Blue Label can also affect its price. Limited editions or special releases, which may feature unique flavor profiles or packaging, can command a higher cost.

In my personal experience, I have had the opportunity to taste and appreciate the exceptional qualities of Johnnie Walker Blue Label. The depth of flavor, complexity, and smoothness are truly remarkable. The blend showcases the best characteristics of the individual whiskies used, resulting in a harmonious and indulgent drinking experience.

To summarize, the cost of Johnnie Walker Blue Label can vary depending on location, taxes, and market demand. The premium quality of the whisky, the selection of the finest old-aged malt and grain whiskies, the craftsmanship of the packaging, and the exclusivity of the blend all contribute to its higher price point. Nonetheless, the exceptional taste and luxurious experience make it a worthwhile investment for whisky enthusiasts and connoisseurs.