Wink, a non-cola drink introduced in 1965, holds a unique place in the history of Canada Dry. This beverage was marketed as a refreshing alternative to traditional cola drinks, with its distinct grapefruit and citrus flavors. The branding of Wink was reminiscent of other popular carbonated soft drinks at the time, such as 7-UP and Sprite, which were also bottled in green glass bottles.
One of the notable aspects of Wink's marketing campaign was its catchy jingle: “Wink, the Sassy One, from Canada Dry.” This jingle helped to create a memorable association between the brand and its lively and vibrant personality. In addition to the jingle, Wink also had a brief period where it featured a mascot known as the Wink Gink. This character added a playful and whimsical element to the brand's image.
The decision to create Wink as a non-cola drink was likely influenced by the growing demand for alternative soda options. In the 1960s, consumers were looking for new and exciting flavors to quench their thirst, and Wink aimed to meet this demand. The grapefruit and citrus flavors offered a refreshing and tangy taste experience that differentiated Wink from traditional cola beverages.
Wink's popularity grew steadily throughout the late 1960s and early 1970s. It became a favored choice among those seeking a non-cola alternative, especially those who preferred a more citrus-forward flavor profile. The green glass bottles in which Wink was packaged further added to its appeal, giving it a distinct and eye-catching appearance on store shelves.
However, as tastes and preferences evolved over time, Wink faced increasing competition from other citrus-flavored sodas and was eventually discontinued. Despite its discontinuation, Wink remains a nostalgic beverage for those who remember its unique flavors and vibrant branding.
In my personal experience as a sommelier and brewer, I have come across various discontinued beverages that hold a special place in people's hearts. These drinks often evoke memories of a specific time and place, and Wink is no exception. Its distinct grapefruit and citrus flavors provided a refreshing alternative to traditional colas, making it a beloved choice for many consumers.
The history of Wink from Canada Dry showcases the company's willingness to adapt to changing consumer preferences and offer innovative beverage options. While no longer available today, Wink's legacy lives on in the memories of those who enjoyed its sassy and refreshing taste.