The most popular beer in Korea is undoubtedly Cass. As a sommelier and brewer, I have seen firsthand the widespread popularity of this household name in the Korean beer industry. With a staggering market share of 36%, Cass is a dominant force in the Korean beer market and can be found in almost every bar and restaurant across the country.
One of the reasons for Cass' popularity is its distinct taste profile. Unlike other major Korean beer brands, Cass offers a deeper and more robust flavor that appeals to a wide range of palates. The light lager is known for its mild hops flavor, which adds a subtle bitterness to the beer without overpowering it. This makes Cass a versatile choice that can be enjoyed by both beer enthusiasts and casual drinkers alike.
In addition to its taste, Cass has also gained recognition in the Korean craft beer scene. While craft beer is still a relatively niche market in Korea, the growing interest in unique and artisanal brews has led to an increasing demand for more flavorful beers. Cass, with its deeper taste compared to other mainstream Korean beers, has become a popular choice for those looking to explore the world of craft beer without straying too far from their familiar favorites.
Personally, I have encountered numerous occasions where Cass was the go-to beer option. Whether it was enjoying a night out with friends at a local pub or attending a social gathering, Cass was always a readily available and reliable choice. Its widespread availability and consistent quality have made it a staple in the Korean beer scene.
To further highlight the popularity of Cass, it is worth mentioning its presence in various cultural and sporting events in Korea. From music festivals to sports matches, Cass is often the beer brand of choice, further solidifying its position as the most popular beer in Korea.
Cass's popularity in Korea can be attributed to its distinct taste profile, which offers a deeper and more flavorful experience compared to other major Korean beer brands. Its widespread availability, consistent quality, and presence in cultural events have all contributed to its status as the go-to beer for many Koreans.