The story behind Dead Guy Ale is a fascinating one that dates back to the early 1990s in Portland, Oregon. It all began as a private tap sticker created to celebrate the Mayan Day of the Dead, which falls on November 1st, also known as All Souls Day. The tap sticker was designed for Casa U Betcha, a local establishment in Portland.
At the time, the craft beer scene was just starting to gain momentum, and there was a desire to create unique and interesting brews that would stand out from the mass-produced beers that dominated the market. The idea for Dead Guy Ale was born out of this desire to create something different and to pay homage to the Day of the Dead.
The name itself, “Dead Guy Ale,” is intriguing and evokes a sense of mystery and intrigue. It captures the imagination and piques curiosity, drawing people in to learn more about the beer and the story behind it.
The beer itself is a German-style Maibock, which is a strong, malty lager. It is known for its rich amber color, smooth and slightly sweet taste, and a subtle hop bitterness. The brewing process involves a combination of traditional German brewing techniques and modern craft brewing methods, resulting in a beer that is both classic and innovative.
One of the interesting aspects of Dead Guy Ale is its label artwork. The label features a skeleton wearing a monk's robe, holding a mug of beer and a scythe. This imagery is a nod to the Day of the Dead and adds to the beer's overall aesthetic appeal. The label design, like the beer itself, is unique and instantly recognizable.
As the popularity of Dead Guy Ale grew, it became more than just a private tap sticker for Casa U Betcha. It gained a cult following among beer enthusiasts and soon became a flagship beer for the Rogue Ales brewery, which took over production and distribution of the beer.
Over the years, Dead Guy Ale has garnered numerous awards and accolades, further cementing its status as a beloved and respected brew. Its success is a testament to the skill and craftsmanship of the brewers at Rogue Ales, as well as the creativity and vision behind the original tap sticker design.
In my personal experience as a sommelier and brewer, I have had the pleasure of enjoying Dead Guy Ale on multiple occasions. Its smooth, malty flavors and balanced hop bitterness make it a truly enjoyable beer to savor. The unique label and the story behind it only enhance the overall experience, adding an element of intrigue and connection to the rich history and traditions of brewing.
The story behind Dead Guy Ale is one of creativity, innovation, and a desire to create something special. It captures the spirit of the craft beer movement and showcases the passion and dedication of those involved in its creation. Whether enjoyed on the Day of the Dead or any other day of the year, Dead Guy Ale remains a beloved and iconic beer that continues to captivate beer enthusiasts around the world.