What is the story of the rabbit tequila?

Answered by Charles Pate

The story of the rabbit , also known as the Centzon Totochtin, is a fascinating folk tale that centers around the union of two deities and the mischievous offspring they produced. The legend begins with Mayahuel, the goddess of the agave plant, and Patecatl, the god of pulque, a traditional Mexican alcoholic made from fermented agave sap.

Mayahuel was a beautiful goddess who resided in Tamoanchan, the heavenly paradise, and she was known for her connection to the agave plant. The agave was not only a vital source of sustenance for the people, but it also held a sacred significance in their culture. Mayahuel was revered as the guardian and provider of this precious plant.

Patecatl, on the other hand, was the god of pulque, a drink that held great importance in the lives of the people. Pulque was not only consumed for its intoxicating effects but was also regarded as a sacred beverage, often used in religious ceremonies and celebrations. Patecatl was responsible for and distributing this cherished elixir.

One day, Mayahuel and Patecatl crossed paths and were instantly drawn to each other. Their love blossomed, and they decided to unite in marriage. Their union was not only a symbol of their love but also held great significance for the people, as it represented the merging of two essential elements in their culture – the agave plant and pulque.

As a result of their union, Mayahuel became pregnant and eventually gave birth to 400 mischievous rabbits. These rabbits, known as the Centzon Totochtin, inherited their parents' love for good company, good , and good times. They were known to be playful and mischievous beings, often causing havoc and chaos wherever they went.

The Centzon Totochtin quickly developed a taste for the pleasures of life, including the enjoyment of pulque. They would often gather in groups, indulging in the intoxicating beverage, and reveling in the joy and merriment it brought. It is said that they would visit taverns and celebrations, instigating laughter and lightheartedness wherever they went.

The story of the rabbit tequila not only serves as a delightful folk tale but also carries deeper cultural significance. It highlights the importance of the agave plant and pulque in Mexican culture, showcasing the union of these two elements through the love of Mayahuel and Patecatl. The mischievous nature of the Centzon Totochtin reflects the joy and celebration associated with pulque and reminds us of the spirit of camaraderie and enjoyment that comes with sharing good times with loved ones.

In the context, this tale has inspired the logo of Mijenta, a tequila brand. The logo depicts the image of a rabbit, paying homage to the Centzon Totochtin and the rich cultural heritage associated with tequila production. It serves as a reminder of the playful and lively nature of the drink and the joy it brings to those who indulge in it.

The story of the rabbit tequila is a captivating legend that weaves together elements of love, culture, and celebration. It reminds us of the deep-rooted traditions and folklore that surround tequila production and the significance it holds in Mexican society.