What is the trend in beer in 2024?

Answered by James Smith

The trend in in 2024 is centered around seasonal brews. These beers have gained immense popularity over the years and are expected to continue dominating the market. Brewers have tapped into the seasonal theme, offering a variety of options to cater to different customer preferences throughout the year.

One of the most prominent seasonal beers is the Oktoberfest brew. This style originated in Germany and has become synonymous with the fall season. It is characterized by its rich maltiness and balanced hop bitterness. Oktoberfest beers are typically amber in color and have a medium to full body, making them perfect for cooler weather. These brews have gained a cult following and are eagerly awaited by enthusiasts each year.

Pumpkin-flavored beers have also become a seasonal favorite. These brews often incorporate spices like cinnamon, nutmeg, and cloves, creating a taste reminiscent of pumpkin pie. They are typically amber or brown in color and have a medium body. Pumpkin beers have gained a dedicated following, with many people eagerly anticipating their release during the autumn months. The popularity of these beers can be attributed to the association of pumpkin flavors with the cozy and festive atmosphere of fall.

Another trend in seasonal beers is the incorporation of fruit flavors specific to certain times of the year. Brewers are experimenting with a wide range of fruits, from berries and citrus to tropical fruits, to create unique and refreshing brews. These beers often have a lighter body and are perfect for warmer months. By utilizing seasonal fruits, breweries can tap into the desire for fresh and vibrant flavors that align with the time of year.

Limited seasonal releases have become a way for breweries to create excitement and anticipation among their customers. By offering these limited edition brews, breweries are able to generate a sense of exclusivity and tap into the desire for unique experiences. These releases often have a loyal fan base that eagerly awaits their arrival. As a sommelier and brewer, I have witnessed the excitement surrounding these limited releases firsthand. People often go to great lengths to get their hands on these beers, whether it's waiting in line for hours or traveling to different cities to find them.

In 2024, seasonal beers will continue to be a prominent trend in the beer industry. The variety of options available, from Oktoberfest brews to pumpkin-flavored beers and season-specific fruity notes, provide something for everyone. Whether you enjoy the rich and malty flavors of fall or the refreshing and fruit-forward brews of summer, there is a seasonal beer to suit your taste. So, grab a pint and join in the excitement of the ever-evolving world of seasonal beers.