The original wine cooler can be traced back to the concept of sangria, which has been enjoyed for centuries. Sangria is a traditional Spanish beverage made by mixing red wine with fruits, spices, and sometimes sweeteners. It is a refreshing and fruity drink that is perfect for warm weather or social gatherings.
However, in terms of the modern wine cooler as we know it today, the credit goes to the California Cooler. The California Cooler was the first beverage to be marketed and known specifically as a wine cooler. It was a trendsetter in the industry and paved the way for the popularity of wine coolers in the 1980s and 1990s.
The success of the California Cooler prompted the company to re-design the package, and this task was undertaken by Glenn Martinez and Associates. The new packaging featured a sleek and modern design, complete with vibrant colors and an eye-catching logo. This re-design helped to further establish the California Cooler as a popular beverage choice among consumers.
One of the reasons for the California Cooler's success was its accessibility and convenience. Unlike traditional wine, which often requires opening a bottle and using a corkscrew, the California Cooler came in a ready-to-drink format. This made it appealing to those who were looking for a hassle-free and portable beverage option.
In addition to the 12-ounce bottle, the California Cooler was also sold in a 2-liter bottle, catering to larger gatherings and parties. This larger format was particularly popular for picnics, barbecues, and other outdoor events where a larger quantity of the beverage was needed.
As a sommelier and brewer, I have personally seen the evolution of wine coolers over the years. While the popularity of wine coolers has fluctuated, they have remained a staple in the beverage industry. Today, there are countless variations and flavors of wine coolers available, catering to different taste preferences and occasions.
The original wine cooler can be attributed to the California Cooler. Its unique packaging, refreshing flavors, and convenient format helped to establish the wine cooler as a popular beverage choice. Whether enjoyed at a picnic or a summer gathering, the California Cooler set the stage for the wine cooler industry that we know today.