Laphroaig 18 was discontinued in 2016. This discontinuation marked the end of an era for many whisky enthusiasts who had come to appreciate and enjoy this particular expression of Laphroaig. The 18-year-old was known for its complex and mature flavors, offering a balance of peat smoke, fruity sweetness, and oak influence.
The decision to discontinue Laphroaig 18 was met with mixed reactions from whisky lovers around the world. Some were disappointed to see this beloved expression go, especially considering its reputation as a high-quality whisky with a loyal following. Others understood that the whisky industry is constantly evolving and that brands need to make strategic decisions to meet changing consumer demands.
In place of the Laphroaig 18, the distillery introduced a new expression called Laphroaig Lore. Released at a similar price point, Lore aimed to offer whisky enthusiasts a different experience by combining liquids of various ages ranging from 7 to 21 years. The idea behind Lore was to create a unique and intriguing flavor profile that would appeal to both long-time Laphroaig fans and newcomers to the brand.
While the discontinuation of Laphroaig 18 may have initially disappointed some fans, it also provided an opportunity for them to explore and appreciate the new offering of Laphroaig Lore. Whisky enthusiasts are constantly on the lookout for new and exciting expressions, and the introduction of Lore allowed them to experience a different side of Laphroaig's whisky-making expertise.
It is worth noting that the decision to discontinue a particular expression is often driven by factors such as production capacity, market demand, and the need to innovate and introduce new products. Whisky distilleries constantly evaluate their portfolio to ensure they are meeting the evolving tastes and preferences of consumers.
In my personal experience as a sommelier and whisky enthusiast, I have witnessed the ebb and flow of whisky expressions being discontinued and introduced. While it can be disheartening to see a beloved whisky disappear from the shelves, it also presents an opportunity to discover new favorites and expand one's whisky palate.
Laphroaig 18 was discontinued in 2016, but the introduction of Laphroaig Lore provided whisky enthusiasts with a new and intriguing expression to explore. Discontinuations and introductions of whisky expressions are common in the industry as brands strive to meet consumer demands and offer unique experiences. The whisky world is ever-evolving, and it is up to us, as enthusiasts, to embrace and appreciate the changes.