Traverse City Whiskey Co. was established in 2012 as an artisan distillery located in Northern Michigan. I remember hearing about their founding while attending a whiskey tasting event in the area. The founders, Chris Fredrickson, Jared Rapp, and Moti Goldring, had a passion for creating high-quality craft whiskies and saw an opportunity to showcase the flavors of Northern Michigan through their spirits.
At the time of their founding, the craft distilling industry was experiencing a resurgence in the United States. Consumers were seeking unique and locally produced spirits, and Traverse City Whiskey Co. aimed to meet that demand with their Northern Michigan-inspired whiskies.
I had the pleasure of visiting Traverse City Whiskey Co. a few years after their founding. The distillery was nestled in a charming building with a rustic yet modern feel. As I walked through the doors, I was greeted by the inviting aroma of aging barrels and the sound of whiskey being carefully crafted.
The founders shared their story with me, explaining their commitment to using only the finest ingredients and traditional distilling methods. They emphasized the importance of patience in the whiskey-making process, allowing their spirits to age and develop rich flavors over time.
Traverse City Whiskey Co. quickly gained recognition for their exceptional whiskies. Their flagship product, Traverse City Whiskey, became a favorite among whiskey enthusiasts and was awarded numerous accolades for its smoothness and complexity. They also expanded their product line to include flavored whiskeys, such as cherry-infused whiskey, which showcased the unique flavors of the region.
The success of Traverse City Whiskey Co. led to the expansion of their distribution network. Their whiskies became available in more states, allowing whiskey lovers across the country to experience the flavors of the North. I remember seeing their bottles proudly displayed on the shelves of liquor stores during my travels, a testament to their growing popularity.
Traverse City Whiskey Co. was founded in 2012 as an artisan distillery in Northern Michigan. With their commitment to quality, traditional methods, and a passion for showcasing the flavors of the region, they have gained a reputation for producing exceptional craft whiskies. Their success has allowed them to expand their distribution and share their whiskies with a wider audience.