42BELOW Vodka is a premium vodka that originates from New Zealand, a country known for its breathtaking landscapes and pristine natural resources. The name itself, 42BELOW, is derived from the fact that New Zealand is situated on the 42nd parallel, which adds a unique touch to its marketing and branding.
The story of 42BELOW Vodka begins in 1996 when Geoff Ross, the founder of the brand, embarked on a journey to create a vodka that would embody the purity and essence of New Zealand. It all started in his garage, where he set up a makeshift distillery using a still that his wife had gifted him. This humble beginning showcases the passion and determination that went into the creation of this exceptional vodka.
One of the key factors that sets 42BELOW Vodka apart is the quality of the water used in its production. New Zealand is blessed with an abundance of natural springs and pristine water sources, and 42BELOW takes full advantage of this. The vodka is crafted using water sourced from a spring located 42 meters below the Earth's surface, hence the name 42BELOW. This water is known for its exceptional purity and clarity, adding to the overall quality of the vodka.
The unique location of New Zealand, surrounded by the Pacific Ocean and with a temperate climate, contributes to the growth of the finest ingredients used in the production of 42BELOW Vodka. The brand prides itself on using locally sourced ingredients whenever possible, ensuring that only the best and freshest ingredients go into each bottle.
Not only does 42BELOW Vodka use top-quality ingredients, but its distillation process is also carefully crafted to maintain the purity and smoothness of the final product. The vodka goes through a quadruple distillation process, which helps remove impurities and refine the flavors. This meticulous attention to detail ensures that every sip of 42BELOW Vodka delivers a clean, smooth, and velvety experience.
In terms of marketing and branding, 42BELOW Vodka celebrates its New Zealand heritage and the country's natural beauty. The brand's advertisements often feature stunning landscapes and showcase the connection between the vodka and its origin. This marketing approach not only highlights the brand's unique story but also emphasizes the purity and natural qualities of the vodka itself.
Personal Experience: During my time as a sommelier, I have had the pleasure of tasting and recommending 42BELOW Vodka to customers. The smoothness and purity of the vodka always stood out, and I often shared the story of its New Zealand origin with interested patrons. The brand's emphasis on quality ingredients and the use of natural spring water resonated well with those who appreciated artisanal spirits.
To summarize, 42BELOW Vodka is a premium vodka that comes from New Zealand, a country known for its stunning landscapes and pristine natural resources. The brand's commitment to using locally sourced ingredients and its quadruple distillation process ensures a clean and smooth drinking experience. The marketing of 42BELOW Vodka centers around its New Zealand heritage and the purity of its spring water, adding to its appeal and uniqueness in the world of vodkas.