Champagne Velvet beer is brewed at the Upland Brewing Company in Indiana. Upland acquired the rights to the Champagne Velvet recipe in 2012, and since then, they have been the ones responsible for brewing this iconic beer.
The story of Champagne Velvet is a fascinating one. It was originally brewed by the Terre Haute Brewing Company, which operated in Terre Haute, Indiana, for many years. However, the company faced financial difficulties and eventually closed its doors in the 1950s. The brand and recipe were dormant for many years until Upland Brewing Company saw an opportunity to revive this beloved beer.
In June 2015, Upland Brewing Company purchased the original building of the Terre Haute Brewing Company. This historic building had been sitting empty for decades, and Upland saw the potential to not only brew Champagne Velvet but also to embrace the rich brewing history of the area. The building underwent extensive renovations to bring it back to life and create a modern brewing facility while preserving its historical charm.
I had the opportunity to visit the newly renovated Terre Haute Brewing Company building in mid-2016, shortly after it reopened to the public. It was a remarkable experience to see the combination of old and new, with the original architecture blending seamlessly with the modern brewing equipment. The attention to detail in preserving the building's heritage was evident throughout.
When you step inside the brewery, you can't help but feel a sense of nostalgia. The atmosphere is warm and inviting, with a cozy taproom where you can enjoy a pint of Champagne Velvet straight from the source. The knowledgeable staff at Upland Brewing Company are always happy to share the story behind the beer and answer any questions you may have.
Upland Brewing Company takes great pride in brewing Champagne Velvet according to the original recipe. They have worked tirelessly to ensure that every batch captures the essence of this historic beer. From carefully selecting the ingredients to meticulously controlling the brewing process, they strive to create a beer that pays homage to the past while appealing to modern beer enthusiasts.
In addition to brewing Champagne Velvet, Upland Brewing Company produces a wide range of other craft beers. They have gained a reputation for their commitment to quality and innovation, constantly pushing the boundaries of what a beer can be. Their dedication to brewing excellence is evident in every sip.
If you ever find yourself in Indiana, I highly recommend visiting the Upland Brewing Company in Terre Haute. It is a place where history and craftsmanship come together, creating a truly unique beer-drinking experience. And when you raise a glass of Champagne Velvet, you can toast to the revival of a classic beer and the passion of those who brought it back to life.