Lucky Lager beer is currently produced by AB InBev, a global beverage company, in Edmonton, Alberta. However, the beer's origins are intertwined with Vancouver Island, despite the fact that it is no longer brewed there. Let's delve into the history and journey of Lucky Lager to understand its connection to Vancouver Island.
Origins of Lucky Lager
Lucky Lager was originally brewed by General Brewing Company, which was founded in San Francisco in 1933. The beer quickly gained popularity in the United States and eventually made its way to Canada. In the 1950s, General Brewing Company expanded its operations and opened a brewery on Vancouver Island, specifically in Victoria, British Columbia. This marked the beginning of Lucky Lager's association with the island.
Brewing on Vancouver Island
During its time on Vancouver Island, Lucky Lager became ingrained in the local culture. It became a popular choice among the island's residents and established a loyal following. The brewery provided employment opportunities and contributed to the island's economy. Lucky Lager became synonymous with Vancouver Island, and its presence was deeply felt.
A Change of Ownership and Location
In 1961, General Brewing Company was acquired by Labatt Breweries, a Canadian brewing company. This change in ownership did not immediately impact the brewing location of Lucky Lager. The beer continued to be produced on Vancouver Island, maintaining its local connection.
However, over the years, brewing operations shifted and consolidated due to various factors such as production efficiency and cost effectiveness. As a result, Labatt Breweries made the decision to move Lucky Lager production away from Vancouver Island. The final brewing location for Lucky Lager ended up being in Edmonton, Alberta, over 1,200 kilometers away from its original home.
The Local Connection
Despite the physical distance between Lucky Lager's current brewing location and Vancouver Island, the locals on the island still claim it as their own. This deep-rooted connection can be attributed to the beer's long history on Vancouver Island, its popularity among the residents, and the memories associated with it.
Lucky Lager has become a part of Vancouver Island's cultural fabric, regardless of where it is currently brewed. The brand's association with the island has transcended physical boundaries, creating a sense of ownership and nostalgia among the locals.
Lucky Lager beer was originally brewed on Vancouver Island, specifically in Victoria, British Columbia. However, due to changes in ownership and brewing operations, it is now produced in Edmonton, Alberta. Despite this relocation, Lucky Lager remains ingrained in the identity of Vancouver Island, cherished by the locals as a part of their cultural heritage.