When it comes to beer in Korea, there are a few brands that stand out as being particularly famous and popular. These brands have become household names and are widely consumed by locals and expats alike. As an expert sommelier and brewer, I have had the opportunity to try and analyze many different Korean beers, and I can share my insights on some of the most famous ones.
1. Cass: Cass is undoubtedly one of the most well-known and widely consumed beer brands in Korea. It is a lager-type beer that is light and crisp, making it a refreshing choice, especially during the hot and humid Korean summers. Personally, I find Cass to be a decent beer for casual drinking, but it lacks complexity and depth in terms of flavor profile. It is a simple and straightforward beer that many Koreans enjoy for its easy drinkability.
2. Hite: Hite is another popular beer brand in Korea, and it has been around for quite some time. It is also a lager beer, but it has a slightly different flavor profile compared to Cass. Hite has a slightly stronger and more robust taste, with a hint of bitterness. It is a bit more flavorful than Cass, and some people prefer it for that reason. Personally, I find Hite to be a good choice when I'm in the mood for a lager with a bit more character.
3. Kloud: Kloud is a relatively newer brand compared to Cass and Hite, but it has gained popularity in recent years. It is marketed as a premium beer and is known for its smooth and crisp taste. Kloud offers a range of beers, including a lager, a wheat beer, and an ale. Each variety has its own unique characteristics, but overall, Kloud beers tend to be well-balanced and enjoyable. I particularly enjoy their wheat beer on a sunny day when I'm looking for a lighter and more flavorful option.
4. FiLite and FilGood: If you're on a budget and looking for more affordable options, FiLite and FilGood are worth considering. These beers are often referred to as “economy beers” and are priced lower than the mainstream brands. While they may not have the same level of fame and recognition as Cass or Hite, they can still offer a decent drinking experience. Personally, I have found FiLite to be a satisfactory choice when I'm looking for a budget-friendly beer that doesn't compromise too much on taste.
In addition to these mainstream brands, Korea also has a growing craft beer scene. There are numerous microbreweries and brewpubs popping up around the country, offering a wide range of unique and innovative beers. These craft beers often showcase more complex flavors and styles, and they cater to beer enthusiasts who are looking for something different and more adventurous.
The famous beer brands in Korea include Cass, Hite, and Kloud, which are widely available and enjoyed by many. However, it's always worth exploring the craft beer scene to discover some hidden gems and support local breweries.