As an expert sommelier and brewer, I have followed the developments in the beer industry closely. One significant event that caught my attention was the sale of Avery Brewing. In 2017, the Spain-based Mahou-San Miguel Group acquired a 30% stake in Avery, which was a notable move for both companies.
This initial acquisition by Mahou-San Miguel Group was a strategic decision that allowed them to enter the U.S. craft beer market. Avery Brewing, known for their innovative and high-quality craft beers, presented an attractive opportunity for Mahou-San Miguel Group to expand their portfolio and gain a foothold in the American market.
Fast forward to 2019, Avery Brewing made another significant move by selling an additional 40% stake. This time, the buyers were Mahou-San Miguel Group and Founders Brewing Company. This joint acquisition showcased a collaboration between two prominent players in the craft beer industry.
For Avery Brewing, this partnership meant access to the expertise and resources of both Mahou-San Miguel Group and Founders Brewing Company. The infusion of capital and industry knowledge can provide Avery with the necessary support to continue their growth trajectory and maintain their reputation for exceptional craft beers.
From a personal perspective, I have always admired Avery Brewing for their commitment to quality and their ability to push the boundaries of traditional brewing. As a brewer myself, I understand the challenges and opportunities that come with partnerships and acquisitions.
The decision to sell a majority stake in a brewery is often a complex one, involving considerations of financial stability, growth potential, and alignment of values. It is crucial for breweries to find partners who not only bring financial support but also share a similar passion for the craft and a commitment to maintaining the brewery's identity and integrity.
In the case of Avery Brewing, the involvement of Mahou-San Miguel Group and Founders Brewing Company brings together a diverse range of experiences and perspectives. Mahou-San Miguel Group, as a well-established brewery with a global presence, can offer valuable insights into international markets and distribution networks. On the other hand, Founders Brewing Company, known for their successful growth and innovative approach, can bring their expertise in brand development and marketing strategies.
The collaboration between these three entities has the potential to create exciting opportunities for Avery Brewing. It can enable them to expand their reach, introduce their beers to new markets, and continue to innovate in a rapidly evolving craft beer landscape.
Avery Brewing sold a 30% stake to Mahou-San Miguel Group in 2017, followed by another 40% stake sold to Mahou-San Miguel Group and Founders Brewing Company in 2019. This joint acquisition presents a unique partnership that can provide Avery Brewing with the necessary resources and expertise to thrive in the competitive craft beer industry.