The CEO of Starward Whisky is Simon Marton. Simon Marton took on the role of CEO in 2019, bringing with him a wealth of experience in the whisky industry. Before joining Starward, Marton served as the General Manager for the Australian and New Zealand markets at Beam Suntory, where he oversaw the growth of several iconic whisky brands.
Marton's passion for whisky and his commitment to innovation have been instrumental in shaping the success of Starward. Under his leadership, the brand has continued to grow and gain recognition both locally and internationally.
Marton's vision for Starward is to create a whisky that reflects the essence of Melbourne – a city known for its cool and edgy vibe. He believes that whisky should be approachable, accessible, and full of character, much like the city itself. By applying Melbourne's reputation for creativity and innovation, Marton aims to push the boundaries of traditional whisky-making and create a truly unique Australian urban spirit.
In his role as CEO, Marton has been focused on expanding the brand's presence both domestically and internationally. He has successfully forged partnerships with distributors and retailers across Australia and has also secured distribution agreements in key overseas markets.
Marton's commitment to quality and craftsmanship is evident in every aspect of Starward's production process. The distillery uses locally sourced ingredients and ages its whisky in Australian wine barrels, which impart distinct flavors and characteristics. This distinctive approach has garnered attention and accolades from whisky enthusiasts around the world.
In addition to his role at Starward, Marton is actively involved in the whisky community, attending events and engaging with whisky lovers to share his passion and knowledge. He is dedicated to educating consumers about the unique qualities of Australian whisky and raising awareness of the brand both locally and internationally.
Simon Marton's role as CEO of Starward Whisky is crucial to the brand's success and growth. His dedication to innovation, commitment to quality, and passion for Australian whisky make him a driving force behind the continued success of Starward as an iconic Melbourne brand.