The owner of Tequila Fortaleza is Guillermo Sauza, a fifth-generation member of the Sauza family. The Sauza family has been producing tequila for over five generations, making them one of the most respected names in the industry. Guillermo is carrying on his family's legacy by producing authentic, artisan, and handcrafted tequila at their distillery, La Fortaleza.
La Fortaleza, which translates to “fortitude” in English, is a fitting name for their 100 plus year old distillery. It represents the strength and perseverance that has allowed the Sauza family to thrive in the tequila industry for so many years. This family-owned distillery is located in the town of Tequila, in the state of Jalisco, Mexico.
Guillermo Sauza is not just the owner of Tequila Fortaleza, but he is also deeply involved in the production process. He is hands-on and meticulous in every step, ensuring that only the highest quality tequila is produced. From the cultivation of the agave plants to the distillation and aging process, Guillermo oversees it all.
What sets Tequila Fortaleza apart is its commitment to traditional production methods. Guillermo honors the heritage of his family and the tequila-making process by using traditional brick ovens to cook the agave, tahonas (stone mills) to crush the cooked agave, and copper pot stills for distillation. These traditional methods yield a tequila that is unique in flavor and character.
I had the pleasure of visiting Tequila Fortaleza and meeting Guillermo Sauza myself. The passion and pride he exudes when talking about his family's tequila is contagious. He shared stories of his ancestors and their dedication to producing the finest tequila, and it was evident that he carries that same dedication in his heart.
Guillermo is not just a businessman; he is an ambassador for tequila, ensuring that the authenticity and craftsmanship behind Tequila Fortaleza are preserved. He takes great care in selecting the agave plants, making sure they are mature and of the highest quality. He also embraces sustainability, using traditional methods that have a minimal impact on the environment.
Guillermo Sauza is the owner of Tequila Fortaleza, a fifth-generation member of the Sauza family. He is deeply committed to producing authentic, artisan, and handcrafted tequila at their 100 plus year old distillery, La Fortaleza. Guillermo's passion for tequila and dedication to traditional production methods make Tequila Fortaleza a true gem in the tequila industry.