Far North Spirits is owned by Cheri Reese and her husband Michael Swanson. Together, they founded the distillery in 2012 with a shared passion for crafting high-quality spirits using locally sourced ingredients. As the co-owner and brand strategist, Cheri plays a crucial role in overseeing various aspects of the business, including sales, promotions, and distributor relationships.
Cheri's journey into the world of spirits began when she and Michael purchased a historic family farm in Northwestern Minnesota. Inspired by the land's rich agricultural heritage and abundance of grains, they saw an opportunity to create a truly authentic grain-to-glass distillery. This vision became a reality with the establishment of Far North Spirits.
The decision to start their own distillery was not made lightly. Cheri and Michael were driven by a desire to produce spirits that reflected the unique terroir of their region. They wanted to showcase the flavors and characteristics of the local grains, which are grown in the fertile soils of Minnesota.
Being deeply involved in every aspect of the business, Cheri and Michael take pride in their hands-on approach. They are not only the owners but also the farmers who cultivate the grains used in their spirits. This level of involvement allows them to have full control over the quality and integrity of their products, from the field to the bottle.
Cheri's role as the brand strategist is crucial in ensuring that Far North Spirits maintains a strong and consistent identity. She focuses on developing the brand's reputation, establishing relationships with distributors, and creating effective sales and promotional strategies. Through her efforts, Far North Spirits has gained recognition and a dedicated following among spirits enthusiasts and connoisseurs.
As an owner, Cheri has faced her fair share of challenges. In the competitive spirits industry, building a brand from scratch requires perseverance and a deep understanding of the market. However, Cheri's passion for the craft and her commitment to producing exceptional spirits have driven her to overcome these obstacles.
Far North Spirits is owned by Cheri Reese and her husband Michael Swanson. Together, they have built a successful grain-to-glass distillery that showcases the unique flavors of their region. Cheri's role as the brand strategist and her involvement in various aspects of the business have been instrumental in the distillery's growth and success.