Ilegal Mezcal is now fully owned by Bacardi, the renowned spirits company. This acquisition comes after Bacardi initially invested in the US-based mezcal brand six years ago. It's fascinating to see how a small business that began as a passion project for John Rexer, the founder of Ilegal, has now caught the attention of a global spirits giant like Bacardi.
Ilegal Mezcal's origin story is particularly interesting. John Rexer started importing mezcal from Oaxaca, Mexico to his bar in Antigua. This was his way of introducing the unique flavors and craftsmanship of mezcal to a wider audience. Little did he know that this endeavor would eventually lead to the creation of a successful brand and catch the attention of Bacardi.
As a sommelier and brewer, I have always been intrigued by the world of spirits and its various expressions. Mezcal, in particular, holds a special place in my heart. The complex flavors, the smokiness, and the rich cultural heritage associated with mezcal make it a truly unique and captivating spirit.
When a brand like Ilegal Mezcal gets acquired by a major player like Bacardi, it brings both excitement and concern. On one hand, the resources and reach of a global company can help elevate the brand and bring it to a wider audience. This means more people can experience and appreciate the artistry behind mezcal production.
On the other hand, there is always a fear that the authenticity and integrity of the brand may be compromised in the pursuit of mass appeal. Mezcal is a spirit deeply rooted in tradition and craftsmanship, and it would be a shame if these qualities were diluted in the process of scaling up production.
However, I remain hopeful that Bacardi's acquisition of Ilegal Mezcal will be a positive development for the brand. Bacardi has a track record of respecting and preserving the heritage of the brands it acquires. They understand the importance of maintaining the unique characteristics that make each spirit special.
I have had the pleasure of tasting Ilegal Mezcal on a few occasions, and each time, it has left a lasting impression. The depth of flavors, the smoothness, and the distinct smokiness are truly remarkable. It is a spirit that deserves recognition and appreciation.
Bacardi now owns Ilegal Mezcal, a brand that has gained recognition for its commitment to quality and craftsmanship. The acquisition presents both opportunities and challenges for the mezcal industry. As a lover of spirits, I look forward to seeing how this partnership unfolds and how it contributes to the growth and appreciation of mezcal on a global scale.