Joe Tea is owned by Steven and Ann Prato, a couple who founded the company back in 1998. They are the proud owners and founders of this unique and refreshing brand of iced tea and potato chips. I had the pleasure of meeting Steven and Ann Prato during a food festival a few years ago, where they shared their inspiring story of how Joe Tea came to be.
Steven and Ann Prato's journey began with a simple passion for creating delicious and high-quality beverages. They saw a gap in the market for an iced tea that wasn't overly sweet or loaded with artificial ingredients. They wanted to offer a more natural and authentic alternative. With their combined expertise in brewing and a deep love for tea, they embarked on a mission to create the perfect iced tea.
The Pratos' commitment to quality is evident in every aspect of Joe Tea. They source their tea leaves from reputable, sustainable farms and use a unique brewing process to extract the best flavors. I remember Steven explaining the importance of using whole tea leaves and not relying on tea dust or low-quality blends. This attention to detail sets Joe Tea apart from other mass-produced brands.
While their focus was initially on iced tea, the Pratos also recognized the demand for a snack that would complement their beverages. This led them to venture into potato chips, which are made with the same dedication to quality and taste. I recall trying their kettle-cooked potato chips during that food festival, and I was blown away by the crispiness and rich flavor profiles of each chip.
Steven and Ann Prato's ownership of Joe Tea goes beyond just being business owners. They are deeply involved in every aspect of the company, from recipe development to marketing and distribution. They have a hands-on approach and take pride in creating products that they themselves enjoy. This personal touch is reflected in the consistent quality and taste of Joe Tea.
Over the years, Joe Tea has grown in popularity and expanded its distribution across the United States. However, despite their success, Steven and Ann Prato have managed to maintain the essence of a small, family-owned business. They are accessible and approachable, always eager to hear feedback and connect with their customers. This level of engagement is a testament to their dedication to providing a genuine and enjoyable experience with Joe Tea.
Joe Tea is owned by Steven and Ann Prato, who have poured their passion and expertise into creating a brand that stands out in the market. Their commitment to quality, personal involvement, and genuine love for what they do have made Joe Tea a beloved and sought-after beverage.