The ownership of Knockando Whisky took another turn when Watney Mann was later taken over by Grand Metropolitan, a conglomerate that had interests in various industries, including the hospitality and drinks sector. This move happened at a time when the whisky industry was experiencing a series of mergers and acquisitions, leading to the formation of larger companies with broader portfolios.
In 1997, Guinness and Grand Metropolitan merged to create a new entity called Diageo. Diageo, a global leader in the alcoholic beverages industry, inherited the ownership of Knockando Whisky as part of its extensive portfolio. This merger was significant in the history of the whisky industry, as it brought together two major players and solidified Diageo's position as a powerhouse in the market.
As an expert sommelier and brewer, I have witnessed firsthand the impact of these ownership changes on the whisky industry. Mergers and acquisitions can have both positive and negative effects on brands. While they can bring financial stability and resources for growth, they can also lead to changes in production methods or marketing strategies.
In the case of Knockando Whisky, being part of the Diageo family has undoubtedly provided the brand with a strong support system. Diageo's vast distribution network, global reach, and marketing expertise have likely contributed to the continued success of Knockando in the whisky market.
Knockando Whisky is currently owned by Diageo, following a series of ownership changes and mergers in the whisky industry. The brand has benefited from being part of a larger conglomerate with extensive resources and expertise in the alcoholic beverages sector.