Who owns Old Fitzgerald whiskey?

Answered by James Porterfield

Old Fitzgerald is currently owned by Heaven Hill Brands, a well-established distillery based in Kentucky. However, the ownership of this iconic brand has changed hands multiple times throughout its long history.

The story of Old Fitzgerald begins in 1884 when it was first registered as a brand. It quickly gained popularity for its high-quality and became a beloved name in the whiskey industry. However, during the era of Prohibition in the United States, the brand faced significant challenges.

In an intriguing twist of fate, Old Fitzgerald was acquired by none other than Julian “Pappy” Van Winkle, a legendary figure in the bourbon world. Van Winkle, known for his exceptional taste and expertise in whiskey, bought the brand during Prohibition and continued to produce it illegally for medicinal purposes. This bold move allowed Old Fitzgerald to survive the dark times of Prohibition and maintain its reputation as a top-notch bourbon.

After Prohibition was repealed, Van Winkle continued to distill Old Fitzgerald until his retirement in the 1960s. The brand then passed on to his son, Julian Van Winkle Jr., who carried on the family legacy of crafting exceptional whiskey. Under his stewardship, Old Fitzgerald continued to thrive and gained a loyal following.

However, in 1999, the Van Winkle family made the difficult decision to sell the Old Fitzgerald brand. Heaven Hill Brands, a reputable distillery with a rich history of its own, emerged as the buyer. Heaven Hill recognized the value and heritage associated with Old Fitzgerald and saw an opportunity to continue its legacy.

Following the acquisition, Heaven Hill began distilling Old Fitzgerald at its Bernheim Distillery located in Louisville, Kentucky. This distillery, named after the renowned Bernheim brothers, offers state-of-the-art facilities and a commitment to traditional distilling methods, ensuring that the Old Fitzgerald whiskey maintains its exceptional quality.

As an expert sommelier and brewer, I have had the privilege of tasting Old Fitzgerald whiskey and witnessing its evolution over the years. The brand's rich history and dedication to craftsmanship are evident in every sip. The flavors are well-balanced, with notes of caramel, vanilla, and oak, creating a smooth and enjoyable drinking experience.

Old Fitzgerald whiskey is currently owned by Heaven Hill Brands. However, the brand's journey has been filled with fascinating twists and turns, from its origins in the 19th century to its survival during Prohibition under the ownership of Pappy Van Winkle. Today, Old Fitzgerald continues to be cherished by whiskey enthusiasts, thanks to the dedication of Heaven Hill in preserving its legacy.