As of 2016, Peroni, the popular Italian beer, was owned by Miller Brands U.K., which was a subsidiary of SABMiller. However, due to the acquisition of SABMiller by Anheuser-Busch InBev, certain agreements were made with regulators. As a result, Peroni was sold to Asahi Breweries on 13 October 2016. This change in ownership had implications for the distribution and availability of Peroni in the United States.
Being a sommelier and brewer, I have had the opportunity to observe the beer industry and its ownership dynamics. It is fascinating to see how brands and breweries change hands over time, often driven by mergers and acquisitions. In the case of Peroni, the sale to Asahi Breweries marked a significant shift in its ownership structure.
The sale of Peroni to Asahi Breweries had implications for its distribution and availability in the United States. Prior to the acquisition, Peroni was distributed through Miller Brands U.K., which had a strong presence in the American market. However, with the change in ownership, the distribution channels for Peroni also underwent a transformation.
After the acquisition, Asahi Breweries took over the distribution of Peroni in the United States. This meant that the brand was no longer under the umbrella of Miller Brands U.K. and its associated distribution network. Asahi Breweries, being a Japanese company, had to establish its own distribution channels to ensure the availability of Peroni in the American market.
The transition in ownership and distribution could have had an impact on the availability of Peroni in the United States. It is not uncommon for changes in ownership to cause temporary disruptions in the supply chain, as new distribution networks are established and logistics are rearranged. However, given the popularity of Peroni and the importance of the American market, efforts were likely made to ensure a smooth transition.
In my personal experience, I have witnessed similar transitions in the wine industry. When a winery changes ownership, there can be a period of adjustment as the new owners take over operations and establish their own distribution channels. However, in most cases, the goal is to maintain continuity and ensure that the brand's loyal customers can still enjoy their favorite beverage.
To summarize, as of 2016, Peroni in the United States is owned by Asahi Breweries. This change in ownership occurred as a result of the acquisition of SABMiller by Anheuser-Busch InBev. While the transition in ownership may have led to changes in distribution channels, efforts were likely made to minimize disruptions and ensure the continued availability of Peroni in the American market.