Rebel 100 bourbon is owned by Luxco, a company that was founded in St. Louis in 1958 by the Lux Family. Luxco has been in the business of producing and distributing spirits for over 60 years, and the Rebel brand is one of their well-known and popular offerings.
As an expert sommelier and brewer, I have had the opportunity to taste and experience a wide variety of spirits, including bourbons. The Rebel brand has always stood out to me for its quality and craftsmanship. The Rebel 100 bourbon, in particular, is a standout product in their portfolio.
Luxco's decision to raise the proof of the Rebel 100 Rye to 100 from the usual 90 is an interesting move, and one that I believe is based on the success of their Rebel 100 Kentucky Straight Bourbon Whiskey. By increasing the proof, Luxco is likely aiming to cater to bourbon enthusiasts who appreciate a higher proof whiskey.
The Rebel 100 Kentucky Straight Bourbon Whiskey has gained quite a following among bourbon lovers, and it's no surprise that Luxco would want to capitalize on its success. By expanding the Rebel brand to include a rye whiskey with a higher proof, Luxco is offering consumers a new and exciting option to explore within the Rebel family.
Luxco's decision to raise the proof of the Rebel 100 Rye is a testament to their dedication to providing consumers with high-quality spirits that cater to different palates and preferences. It also shows their commitment to innovating and expanding their product offerings to meet the evolving tastes of whiskey enthusiasts.
In my experience, the Rebel brand has consistently delivered exceptional products, and I have no doubt that the Rebel 100 Rye will be no exception. Luxco's expertise and passion for producing spirits shine through in each bottle, and I look forward to trying the Rebel 100 Rye and experiencing the unique flavors and complexities it has to offer.
Luxco's ownership of the Rebel 100 bourbon is a testament to their long-standing presence in the spirits industry and their commitment to crafting high-quality products. The Rebel brand, with its rich history and dedication to quality, is a true gem in the world of whiskey, and I am excited to see what the future holds for this beloved brand.