Rebel Yell bourbon, a brand that has been registered since 1936, is currently owned by Luxco, Inc. Luxco is a company that specializes in the production, import, and marketing of various alcoholic beverages. They have a diverse portfolio of brands including tequila, rum, vodka, and of course, bourbon.
Although Rebel Yell has a long history, dating back to 1849, it is important to note that the brand is now contract distilled at Heaven Hill Distillery. Contract distilling is a common practice in the spirits industry where a brand, such as Rebel Yell, partners with a distillery, in this case, Heaven Hill, to produce their product. This allows the brand to have control over the recipe and aging process while utilizing the expertise and facilities of the distillery.
Heaven Hill Distillery is one of the largest independent family-owned and operated distilleries in the United States. They have a rich heritage in bourbon production and are known for their craftsmanship and attention to detail. Many popular bourbon brands are produced at Heaven Hill, and their expertise in the industry is highly regarded.
Luxco's ownership of Rebel Yell demonstrates their commitment to the bourbon market and their recognition of the brand's value and history. By partnering with Heaven Hill, they are able to ensure that Rebel Yell bourbon maintains its quality and consistency, while also benefiting from the expertise and resources of a respected distillery.
As a sommelier and brewer, I have had the opportunity to taste and evaluate various bourbons, including Rebel Yell. I find that Rebel Yell offers a smooth and well-balanced flavor profile, with hints of caramel, vanilla, and oak. The wheated mash bill gives it a slightly sweeter and softer character compared to bourbons with a higher rye content.
In my experience, Rebel Yell is a versatile bourbon that can be enjoyed neat, on the rocks, or as part of a cocktail. Its smoothness and approachability make it a popular choice for both seasoned bourbon enthusiasts and those new to the spirit.
The ownership of Rebel Yell bourbon by Luxco, Inc. and its contract distillation at Heaven Hill Distillery showcase the collaboration between two well-established companies in the spirits industry. This partnership allows Rebel Yell to continue its legacy while benefiting from the expertise and resources of a respected distillery.