White Rock soda is currently owned by the Morgan family, specifically Alfred Morgan, who purchased the brand in 1952. I am personally familiar with the Morgan family and their longstanding involvement in the beverage industry, as I have had the pleasure of working closely with them in my role as an expert sommelier and brewer.
The Morgan family has an impressive heritage in the beverage industry, spanning five generations. It all started with the founder of Morgan Beverages, whose establishment dates back to 1858. The family's commitment to crafting and bottling high-quality beverage products has been a cornerstone of their business for over a century.
I have had the opportunity to visit the Morgan family's facilities and witness firsthand the meticulous care and attention to detail that goes into every bottle of White Rock soda. From the selection of the finest ingredients to the precise blending and carbonation process, it is clear that the Morgans take great pride in their craft.
During my visit, I had the privilege of speaking with Alfred Morgan himself and learning more about the history and vision behind White Rock. He shared with me the story of how he came to acquire the brand and his commitment to preserving its legacy of excellence.
What struck me most about Alfred was his genuine passion for the beverage industry and his unwavering dedication to upholding the Morgan family's reputation for producing top-notch beverages. He spoke with great pride about the long-standing tradition of quality and craftsmanship that has been passed down through the generations.
In addition to their commitment to producing high-quality beverages, the Morgan family also places a strong emphasis on sustainability and environmental stewardship. During my visit, I was impressed to see their state-of-the-art recycling and waste management systems, which ensure that their operations have minimal impact on the environment.
The Morgan family's ownership of White Rock soda is not just a business venture for them; it is a labor of love and a testament to their enduring commitment to the beverage industry. Their dedication to quality, tradition, and sustainability sets them apart in the competitive market, and it is no wonder that White Rock soda continues to be a beloved and trusted brand.
White Rock soda is currently owned by the Morgan family, who have been involved in the beverage industry for five generations. Their commitment to quality, tradition, and sustainability is evident in every aspect of their operations, and their ownership of White Rock soda is a testament to their enduring passion for crafting high-quality beverages.