As an expert sommelier and brewer, I can confirm that Bass Ale has indeed been discontinued in the United States. While it may still be available in the UK, its availability has significantly declined in the US market. I have personally experienced this change while working for a large liquor store chain, where we received the news from two different InBev distributors and an InBev representative.
One possible reason for the discontinuation of Bass Ale could be changes in consumer preferences. Craft beer has been gaining popularity in recent years, with a wide variety of unique and flavorful options becoming more readily available. This shift in consumer taste towards more experimental and locally-produced beers may have adversely affected the demand for traditional English ales like Bass.
Additionally, the rise of microbreweries and the craft beer movement has led to an increased focus on smaller, independent breweries. This has resulted in some larger beer conglomerates, such as InBev, potentially scaling back or discontinuing certain brands that do not align with their overall portfolio or strategic direction.
Another factor that may have contributed to the decline of Bass Ale is the competitive nature of the beer market. In recent years, there has been a surge in the number of beer brands and styles available to consumers. This increased competition has put pressure on older, more traditional brands like Bass, which may struggle to stand out in a crowded market.
It is worth noting that trends in the alcohol industry can be cyclical, and what may be unpopular or discontinued today could potentially make a comeback in the future. However, at this time, it appears that Bass Ale's presence in the US market has significantly diminished.
The discontinuation of Bass Ale in the United States can be attributed to a combination of factors, including changing consumer preferences, increased competition from craft breweries, and the strategic decisions of larger beer conglomerates. While Bass Ale may still be available in the UK, its availability and demand have greatly diminished in the US market.