As an expert sommelier and brewer, I have had the opportunity to work with various types of packaging for beverages. When it comes to bottled water, glass has long been considered the premium option. It is often associated with luxury, elegance, and purity. However, there are several reasons why VOSS, a popular brand of bottled water, made the decision to stop producing glass bottles and instead introduced plastic (PET) bottles.
1. Accessibility: One of the main reasons for choosing plastic bottles is to make VOSS water more accessible to a larger audience. Glass bottles are often prohibited in certain environments such as swimming pools, outdoor bars, and stadiums due to safety concerns. By offering VOSS in plastic bottles, it becomes possible for people to enjoy the pure taste of VOSS in a wider range of occasions and locations.
2. Convenience: Plastic bottles are lightweight and less prone to breakage compared to glass bottles. This makes them more convenient for on-the-go consumption and reduces the risk of accidents or injuries that can occur with glass bottles. Plastic bottles are also easier to handle and transport, making them a practical choice for both consumers and distributors.
3. Environmental considerations: While glass is often considered a more environmentally friendly option due to its recyclability, plastic bottles can also be recycled. In fact, PET bottles are one of the most commonly recycled types of plastic. VOSS, as a brand, has committed to increasing its sustainability efforts by promoting recycling and reducing its carbon footprint. By using plastic bottles, VOSS can contribute to the recycling infrastructure and help minimize waste.
4. Cost-effectiveness: Producing glass bottles can be more expensive than producing plastic bottles. Glass is heavier, which increases shipping costs, and the manufacturing process for glass bottles can be more complex. By switching to plastic bottles, VOSS can potentially reduce production costs, making their product more affordable for consumers.
5. Innovation and versatility: The introduction of plastic bottles allows VOSS to explore new packaging designs and formats. Plastic bottles can be shaped and customized in different ways, offering opportunities for branding and marketing initiatives. Additionally, plastic bottles can be resealable, which is advantageous for consumers who prefer to drink water throughout the day.
VOSS made the decision to stop producing glass bottles and switch to plastic bottles to enhance accessibility, convenience, and sustainability. By doing so, they can reach a wider audience, provide a more practical and convenient packaging solution, contribute to recycling efforts, and potentially reduce production costs. Despite the shift in packaging material, VOSS remains committed to delivering the pure taste and quality that consumers have come to expect from their brand.