Why do people drink baijiu?

Answered by Nicholas Phillips

People drink baijiu for a variety of reasons, but one of the main reasons is its cultural significance in Chinese society. Baijiu has a long history in China, dating back thousands of years, and it is deeply ingrained in Chinese traditions and customs.

One of the main reasons why people drink baijiu is for its symbolic meaning. In Chinese culture, baijiu is often associated with celebration, good fortune, and blessings. It is believed that drinking baijiu during important occasions, such as weddings, business meetings, or other social gatherings, will bring luck and prosperity to those involved. It is also seen as a way to honor and show respect to others.

Another reason why people drink baijiu is for its strong flavor and distinctive taste. Baijiu is a high-proof distilled spirit, typically ranging from 40% to 60% by volume. It is known for its intense aroma and complex flavors, which can vary depending on the type and production process of the baijiu. Some common flavors found in baijiu include fruity, floral, earthy, and even medicinal notes. These flavors can be enjoyed by those who appreciate the unique taste of baijiu.

Additionally, baijiu is often seen as a social lubricant and a way to build relationships in Chinese business culture. In China, business deals and negotiations often take place over meals or drinks, and baijiu is frequently consumed during these occasions. It is seen as a way to foster camaraderie, build trust, and strengthen business relationships. Sharing a glass of baijiu can create a sense of camaraderie and help to establish a bond between parties involved.

Furthermore, baijiu is deeply rooted in Chinese traditional medicine and is believed to have various health benefits. In Chinese culture, baijiu is often used as a remedy for ailments such as colds, digestive issues, and even arthritis. It is believed to have warming properties and is often consumed during colder months to help combat the effects of the weather. While the scientific evidence for these health benefits is limited, the belief in the medicinal properties of baijiu persists in Chinese culture.

People drink baijiu for a variety of reasons, including its cultural significance, symbolic meaning, unique taste, social aspects, and perceived health benefits. Baijiu holds a special place in Chinese society, and its consumption is deeply ingrained in Chinese traditions and customs. Whether it is for celebrating special occasions, building relationships, or enjoying its complex flavors, baijiu continues to play an important role in Chinese culture.