The name “Boodles” originates from the founding partner of the jewellers, Mr Boodle. It is a simple and catchy name that has stood the test of time. The use of the partner's name in the brand name is a common practice in many businesses, as it adds a personal touch and creates a sense of trust and familiarity with the customers.
Having a unique and memorable name is essential for any business, as it helps in creating a distinct identity in the market. Boodles is a name that is easy to remember and pronounce, which is crucial for building brand recognition and attracting customers.
As a sommelier and brewer, I understand the importance of branding and how a name can shape the perception of a product or business. In the wine and beer industry, we often see unique and creative names being used to capture the essence of a particular product or convey a certain message to the consumers.
For example, I remember a brewery that I visited in Belgium that had a beer called “La Chouffe.” The name, which means “the gnome” in the local dialect, perfectly represented the quirky and playful nature of the beer. It caught my attention and made me curious to try it, showcasing the power of a well-chosen name.
Boodles is called so because it was named after its founding partner, Mr Boodle. The simplicity and memorability of the name, combined with the brand's history and heritage, have contributed to its success and longevity in the jewellery industry. The use of the partner's name in the brand name is a common practice that helps create a personal connection with customers and build trust.