Masseto wines are known for their high price tags, and there are several factors that contribute to their hefty price. One of the main reasons is the limited production of Masseto. The cellar only produces an average of 30,000 bottles per year, which is quite low compared to other wines. This limited supply creates a high demand, which drives up the price.
In addition to the limited production, Masseto is also made from a specific grape variety called Merlot. This grape variety is known for producing wines with intense flavors and aromas, and it is highly regarded in the wine world. The Merlot grapes used in Masseto are grown in a small vineyard of just 17 acres, which further adds to the exclusivity and scarcity of the wine.
The vineyard where Masseto is produced is located in Bolgheri, Tuscany, which is known for its exceptional terroir. The combination of the Mediterranean climate, the proximity to the sea, and the unique soil composition contributes to the distinct characteristics of the Masseto wines. The vineyard is meticulously maintained and the grapes are hand-picked, ensuring that only the highest quality fruit is used in the production of Masseto.
The winemaking process of Masseto is also a factor that contributes to its high price. The grapes are carefully sorted and fermented in small oak barrels, which adds complexity and richness to the wine. The wine is then aged in French oak barrels for about two years, followed by an additional year of aging in the bottle before it is released to the market. This lengthy aging process adds to the cost of production and also enhances the quality and complexity of the wine.
Furthermore, Masseto has gained a reputation for consistently producing exceptional wines. It has received high ratings from wine critics and has been praised for its balance, elegance, and longevity. This reputation and acclaim contribute to the high demand and consequently, the high price of Masseto wines.
It is also worth mentioning that the Masseto brand is owned by the prestigious Tenuta dell'Ornellaia winery, which is known for its commitment to quality and craftsmanship. The winery invests heavily in the vineyard management, winemaking techniques, and overall production process, which adds to the cost of the final product.
The limited production, the use of high-quality Merlot grapes, the exceptional terroir, the meticulous winemaking process, the reputation and acclaim, and the ownership by a prestigious winery all contribute to the high price of Masseto wines. These factors create a luxurious and exclusive image for Masseto, making it highly sought after by collectors and wine enthusiasts alike.