Why is New Glarus closed on weekends?

Answered by Robert Golston

New Glarus , a renowned brewery in Wisconsin, has unfortunately been forced to close its doors on weekends due to a lack of sufficient parking space. As an expert sommelier and brewer, I understand the importance of accommodating visitors and providing a welcoming environment. In this case, the limited parking space has become a significant issue for the brewery, leading to the decision to close on weekends.

Parking is a crucial aspect of any hospitality business, and breweries are no exception. When visitors arrive at a brewery, they often spend a considerable amount of time tasting different beers, exploring the premises, and enjoying the overall experience. Therefore, it is essential to have ample parking space available to accommodate the influx of visitors, especially during peak hours and weekends.

Without enough parking space, a brewery like New Glarus faces several challenges. Firstly, it becomes challenging for visitors to find parking nearby, which may discourage them from visiting altogether. In a competitive market, breweries rely on providing a convenient and enjoyable experience to attract customers. Limited parking availability can hinder this goal and result in a decline in foot traffic.

Furthermore, insufficient parking space can lead to congestion and safety concerns. If visitors are forced to park in unauthorized areas or on nearby roads, it can create chaos and potential hazards. It is crucial for breweries to prioritize the safety and well-being of their visitors, and this includes providing adequate parking facilities.

Additionally, the closure on weekends may also be attributed to the brewery's desire to maintain a certain level of quality and service. By limiting the operating hours and days, they can ensure that they can adequately serve the visitors they do have without compromising on the experience. This approach allows them to manage their resources effectively and deliver a high level of customer satisfaction.

To address this issue, New Glarus Brewing has announced plans for a new hospitality center. This expansion will not only provide additional space for visitors but also enable the brewery to open on weekends once again. By investing in infrastructure and expanding their facilities, New Glarus Brewing is demonstrating their commitment to meeting the demand and expectations of their customers.

New Glarus Brewing's closure on weekends is primarily due to a lack of parking space. This limitation poses challenges in terms of visitor convenience, safety, and overall customer experience. However, the brewery's plans for a new hospitality center indicate their dedication to resolving this issue and accommodating more visitors in the future.