Weller Special Reserve is often difficult to find and can be expensive for a few reasons. Firstly, it is produced in limited amounts by the Buffalo Trace Distillery. This distillery is known for its high-quality products and is highly regarded in the whiskey industry. However, the limited production means that the supply of Weller Special Reserve is not able to meet the demand, driving up prices.
Another factor contributing to the expense of Weller Special Reserve is the retail markups. Whiskey enthusiasts are willing to pay a premium for this particular brand due to its reputation and the quality of the product. Retailers often take advantage of this demand by increasing the price, sometimes significantly, above the producer's suggested retail price.
Furthermore, the popularity of Weller Special Reserve has been steadily increasing over the years. It has gained a cult following among whiskey connoisseurs and collectors who are willing to pay top dollar to add it to their collections. This increased demand, coupled with the limited supply, further drives up the price.
Additionally, Weller Special Reserve is often compared to its higher-end sibling, the W.L. Weller 12 Year, which is highly sought after and even more difficult to find. This comparison has led to increased interest and demand for Weller Special Reserve, adding to its scarcity and subsequent price increase.
It is also worth noting that Weller Special Reserve is often praised for its quality and taste. It is a wheated bourbon, meaning that a portion of the corn in the mash bill is replaced with wheat, resulting in a smoother and sweeter flavor profile. This unique characteristic adds to its appeal and justifies the higher price for many whiskey enthusiasts.
On a personal note, as a sommelier and brewer, I have experienced the frustration of trying to find Weller Special Reserve at a reasonable price. The limited availability and inflated prices can make it challenging to enjoy this particular bourbon on a regular basis. However, when I have been fortunate enough to find a bottle, I can understand why it is highly regarded. The smoothness and complexity of flavors make it a true delight to savor.
The limited production, retail markups, growing popularity, and high demand for Weller Special Reserve all contribute to its expensive price point. Despite the challenges in sourcing it at a reasonable cost, the quality and unique flavor profile make it a highly sought-after bourbon among enthusiasts and collectors alike.