The Golden Buzz: The History of Coors’ Iconic Yellow Jacket Beer

Are you looking for the perfect to add to your collection of craft brews? Look no further than the classic Coors Banquet Beer, better known as Yellow Jacket. This iconic beer has been around since 1873 and is still a favorite aong beer lovers today.

For more than 140 years, Coors Banquet Beer has been a staple in American households. It's the go-to for those who prefer something light and refreshing without any of the heavy flavors some craft beers offer. It's also one of the most affordable beers on the market.

The name Yellow Jacket is derived from its iconic yellow label that can be found on all Coors Banquet Beers. The drink was first introduced to Americans by Adolph Coors and quickly became popular with miners in Clear Creek Canyon, who nicknamed it “Banquet Beer” because they often drank it in banquet halls or large tents when there were no halls available.

Coors Banquet Beer has been featured in countless movies and television shows over the years, including Smokey and the Bandit starring Burt Reynolds and Sally Field, which follows a group of truckers transporting illegal Coors from Texas to Georgia. Henry Kissinger was even known to drink this beer!

Today, Coors Banquet Beer continues to be one of America's favorite drinks. Whether you're hosting a barbecue or just chilling with friends, Yellow Jacket is always a great choice for any occasion. There are few beers as iconic as this one and it's sure to become an instant favorite at your next gathering!

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The Meaning of Yellow Jacket in Beer

A Yellow Jacket is a type of beer produced by Coors Banquet, one of the oldest and most popular beers in the United States. It is a light-bodied lager that has a crisp, clean taste with hints of corn and barley . The beer was originally brewed in Golden, Colorado in 1873, and it quickly beame popular for its smooth and mellow flavor. Yellow Jackets have been featured in numerous movies and television shows, including Smokey and the Bandit, where Burt Reynolds and Sally Field were busy transporting Coors from Texas to Georgia. It has also been enjoyed by famous figures such as Henry Kissinger.

The Connection Between Coors Beer and Yellow Jackets

No, Coors beer is not called “Yellow Jackets”. The term “yellow jacket” comes from the yellow label that was historically featured on the Coors Banquet beer. This label has since been updated to a more design in recent years, but the name “Yellow Jacket” still remains as a reference to its historical roots. Coors Original, which is often referred to simply as “Coors”, is the flagship product of the Coors brewery and was first introduced to Americans in 1874.

The Nickname for Coors Beer

Coors beer is nicknamed “Banquet Beer” due to the fact that miners in Clear Creek Canyon would often drink it in banquet halls or large banquet tents when there was no hall available. This nickname has been used since 1873, when the brewery was founded. The miners found it to be a great way to celebrate their successes and mark special occasions


In conclusion, Yellow Jacket beer is a Coors Banquet beer that has been around for over a century. It is a popular beer amog the miners of Clear Creek Canyon, who nicknamed it “Banquet Beer” due to its frequent consumption in banquet halls or tents. It is also popular among celebrities such as Henry Kissinger and Burt Reynolds and Sally Field, who were featured transporting Coors from Texas to Georgia in Smokey and the Bandit. Yellow Jacket beer has also become a fan favorite on Yellowstone, with lead character Rip Wheeler choosing it as his of choice. So, if you are looking for an iconic beer with a rich history, look no further than Yellow Jacket.

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Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.