Why is it called Mercer and Prince?

Answered by Louis Krause

The 's name, Mercer + Prince, holds special significance for Rocky. As a New York native, living in the bustling city has always been a source of inspiration for him as an artist. He wanted to pay homage to his roots and the place that has shaped him by incorporating elements of New York City into the name of his whiskey.

Mercer and Prince are two cross streets in New York City that hold a special place in Rocky's heart. These streets have likely been a part of his daily life and have witnessed his growth as an individual and artist. By naming his whiskey Mercer + Prince, Rocky is not only honoring the streets that have played a role in his life but also capturing the essence of the city.

The decision to use cross streets as the name of the whiskey reflects the importance of location and the sense of place in Rocky's creative process. Just as a specific location can influence an artist's work, the streets of New York City have influenced Rocky's artistic journey. The name Mercer + Prince serves as a reminder of the city's energy, diversity, and the vibrant atmosphere that continues to inspire him.

Moreover, by naming his whiskey after two particular streets, Rocky creates a sense of familiarity and personal connection. The name Mercer + Prince likely holds special memories and experiences for him, evoking a sense of nostalgia and belonging. It adds a personal touch to the whiskey, making it more than just a product but a reflection of Rocky's own journey and identity.

The name Mercer + Prince represents the two cross streets in New York City that hold personal significance for Rocky. It is a tribute to his hometown and the source of inspiration behind his artistic endeavors. By incorporating elements of New York City into the name of his whiskey, Rocky aims to capture the essence of the city and create a personal connection with his audience.