The MSRP (Manufacturer's Suggested Retail Price) for Old Forester 2023 Birthday Bourbon is $170. This is a premium price point for a 12 year old bourbon, indicating that it is a highly sought-after and limited release.
Old Forester Birthday Bourbon is known for its annual release and has gained a cult-like following among whiskey enthusiasts. Each year, the distillery selects a small batch of barrels to be bottled as the Birthday Bourbon, which is typically released around September to coincide with the birthday of George Garvin Brown, the founder of Old Forester.
The price of $170 may seem steep to some, but it is important to consider the factors that contribute to the premium price. Firstly, the age of the bourbon plays a significant role in its value. A 12 year old bourbon has had ample time to mature and develop complex flavors, which can justify a higher price point.
Additionally, the limited availability of Old Forester Birthday Bourbon also contributes to its higher price. Since it is a small batch release, there are only a limited number of bottles produced each year. This scarcity increases the demand for the product, driving up its price.
It is worth noting that the price of Old Forester Birthday Bourbon can vary depending on the market and location. Some retailers may choose to sell it at a higher or lower price than the MSRP, depending on factors such as supply and demand, local taxes, and distribution costs.
While $170 may be considered expensive for a bottle of bourbon, it is important to remember that whiskey pricing is subjective and can vary greatly depending on individual preferences and budgets. Some whiskey enthusiasts are willing to pay a premium for limited edition releases like Old Forester Birthday Bourbon, while others may prefer to explore more affordable options.
Ultimately, the decision to purchase Old Forester Birthday Bourbon at its MSRP of $170 will depend on personal taste preferences, budget, and the value one places on limited edition releases. It is always recommended to do thorough research and read reviews before making a significant investment in a bottle of whiskey.