LP from Drink Masters experienced a significant shift in their career trajectory. They co-founded a company called Focus on Health alongside Alex Jump at the beginning of the COVID-19 pandemic in 2020. This new venture allowed LP to channel their expertise as a sommelier and brewer towards advocating for health and wellness in the food and beverage industry.
The decision to embark on this new entrepreneurial journey was likely influenced by the challenging circumstances brought about by the pandemic. The hospitality industry, which Drink Masters was a part of, was severely impacted by lockdowns and restrictions. This presented LP with an opportunity to pivot their focus and create a platform that addresses the pressing need for health advocacy in the industry.
LP's expertise as a sommelier and brewer likely played a crucial role in shaping the direction of Focus on Health. As a sommelier, LP possesses a deep understanding of wine, including its production, pairing, and appreciation. They have likely honed their skills in sensory evaluation, wine education, and customer service, all of which can be leveraged to promote healthier choices within the industry.
Similarly, LP's background as a brewer equips them with knowledge of the brewing process, ingredients, and flavor profiles of various beers. This expertise can be utilized to encourage the development and promotion of healthier, low-alcohol, or non-alcoholic options in the beverage industry.
LP's decision to co-found Focus on Health with Alex Jump highlights their commitment to making a positive impact in the industry during a time of crisis. The platform likely aims to bridge the gap between health-conscious consumers and businesses, providing resources, education, and support for both parties.
Personal experiences and situations can shed further light on the motivations and challenges faced by LP throughout this transition. For example, LP may have witnessed firsthand the struggles faced by their colleagues in the hospitality industry as businesses shuttered and jobs were lost. This could have served as a driving force behind their desire to create a platform that promotes health and wellness within the industry, ultimately helping to rebuild and sustain it in the face of adversity.
LP from Drink Masters underwent a significant career shift by co-founding Focus on Health with Alex Jump. Leveraging their expertise as a sommelier and brewer, LP aims to be a health and wellness advocate in the food and beverage industry. This decision was likely influenced by the challenges posed by the COVID-19 pandemic and their desire to make a positive impact during a time of crisis.